Social Media Marketing For Business :
Through social media, marketers can :
* Engage their audience. Engagement is a great way to establish trust with customers and build a relationship that can develop over time.
* Create new leads. Marketers can raise awareness and generate traffic among general users, and some of that buzz can develop into tangible leads.
3. Managing your social media on one Marketing Management platform :
- Schedule and automate single posts and complete cross-channel campaigns on every network.
- Manage social media workflows and team communication.
- Measure performance with robust social analytics.
4. Types of Social Media Marketing Campaigns :
Marketers have different options when it comes to planning campaigns on social media. The one they choose should depend on the desired outcome. The main campaigns that do that best are :
* The Prospecting Campaign :
Prospecting is all about reaching entirely new customers who, in the past, have not interacted with your product or service. These campaigns are driven by outreach through content that makes users pause to learn more. Here are some tips to help drive your prospecting campaign :
- Research to identify prospects. Create a list of keywords that will appeal to this target audience and embed them as hashtags within your post. Search pages and create a list of potential prospects and observe their social media behavior to determine how best to approach them.
- Show interest in prospects. Observe their posts and respond in kind with content that they might find useful. This way you’re presenting yourself as a solution provider opposed to someone who just wants a quick sale.
The way to structure your website for retargeting is:
- Place a small piece of code, commonly referred to as a pixel, on your website.
- Each visit the code will drop a cookie into their browser.
- Now when your visitors browse online, they will see your retargeted ads.
- They will then be redirected to your site.
- Downloading a white paper, presentation, or case study.
- Joining an email list.
- Completing a form or a survey.
- Engaging in an online chat with a customer representative.
* A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends, and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access.
Tweets. These can be a mixture of entertaining, educational, and promotional, but the key is to post regularly so they appear at the top of follower streams. Marketers can guide followers to promotions, demos, downloads, their website, and more, as well as engage one-on-one with followers.
- Assessing video watch behavior. This powerful analytics data lets you evaluate how your videos are performing. You can access it within Creator Studio. There you can go through the data found in the “Watch Time” reports
- Just count up the number of subscribers, likes and dislikes, shares, and comments.
LinkedIn is helpful in prospecting campaigns to generate new leads.
- Sales Navigator. This gives marketers an edge in lead generation, business development, and brand awareness on the platform. It takes about an hour to set up and, once ready, offers a predictive search so the more you use it the faster it will work to tailor your results to your needs.
- LinkedIn Elevate. This platform lets a company manage and measure the impact of their employee advocacy campaigns.
- Have their Pinterest pages double as landing pages for email campaigns or presentations.
- Use the Promoted Pins feature to target users based on keywords as well as user interests, location, language, device, and gender.