About Ad sense :
1. What is Google Ad sense?
"Google AdSense" is a popular way for websites to make money from advertisements, all the way from part-time bloggers to some of the largest publishers on the web. AdWords advertisers pay Google either by the click (PPC) or impression (CPM). In turn, Google shares a percentage of that revenue with the AdSense publishers. Google AdSense serves ads via plain text, as opposed to graphical content that dominated the advertising scene when it was introduced in 2003. Google decided to serve plain text in an effort to minimize the intrusiveness of advertisements, to optimize the page loading speeds, and ultimately, to elicit a more favorable marketing response from the site visitor. 2. How Ad sense works? The whole process is quite simple. You create an AdSense account, insert a small amount of code into your website pages – and that’s all you need to start. Google will display targeted ads on your page that are either relevant to the content of your website or to users’ previous searches, based on its proprietary algorithms. Your website visitors will start clicking those ads and - the best part - you will be paid for it. Google AdSense works on a cost-per-click and revenue-sharing basis. This means that your main task will be to provide as many clicks to those ads as possible. 3. How to use Google Ad sense to make money ? As you’ve probably realized by now, AdSense can help webmasters make a lot of money from their visitors if used correctly. The important question is; how can you use AdSense to make money on your own site? Well, the first thing you need to do is to apply to become an AdSense partner here. Once you’ve submitted your application, it will take a few weeks before it gets reviewed. As you can imagine, Google gets thousands of applications a day. If your website meets certain guidelines, traffic, and quality metrics, then your account will get approved. Once approved, you’ll be able to start displaying ads on your website. To install the ads, simply copy the code over from your AdSense dashboard onto a specific page. Ideally, you’ll be aiming for around two ads per page as any less than two won’t be effective, and any more will look too spam. The last thing you want is to scare all your users away with pages covered in ads. 4. What are the Advantages and Disadvantages of Google Ad sense? A huge number of publishers and advertisers. As of today, over 10 million websites are using it.
Advantages :High level of security, safety and transparency for both advertisers and publishers. This is another good feature of AdSense. Google acts as an intermediary between the two sides and is mindful of the whole process being transparent and clear for everyone. All the necessary metrics can be tracked within your Google Analytics account. Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads and much more, and in many different sizes. As a publisher, you can experiment with different ad types and figure out which ones drive the most revenue. Disadvantages : The drawback with Google's AdSense Pay Per Click program is that Google pays you a very small percentage of the pay per click revenue. Only pennies on the dollar. They don't tell you what percentage of the click revenue you received. If I were to guess, I would say it would be 5% or less. They also don't tell you which advertiser Ads are being clicked on so it's very hard for you to know where to focus your content on to make more money. Traffic is the King: Finally, and most importantly, your earnings also depend on the amount of targeted traffic to your website. You can choose the most expensive niche and pick the best placements for your ads, but it doesn’t make sense if nobody comes to your website or blog. Keep in mind that only a very small number of your visitors will click the ads (there are no official statistics from Google, but usually webmasters report that 1% to 2% is quite a good CTR). Most probably, the clicks will bring you less than $1 per click. Now you can calculate yourself how much traffic you need to earn the amount you want. Therefore, if you want to make money with AdSense you should have large volumes of traffic. This will require a lot of work and a lot of unique and quality content. Conclusion: Briefly summarizing, you can make pretty good money with Google AdSense, but it is not a program where you can get rich quickly. There are some common sense rules to follow that will help you lay the groundwork for high and stable earnings: Love the topic you are writing about and know a lot about it. As well as producing unique and relevant content, do it on a regular basis to make Google aware that your website is being updated constantly with fresh information. Do not try to cheat Google with any kind of “artificial” clicks. Do some research to find the most profitable niches in terms of CPC and search demand. Build your content plan according to these insights. This will help you to get a lot of traffic and monetize it with AdSense. PPC