Directory Submission Sites With DA & PA

                                             Directory Submission Sites :

Directory Submission is one of the most important ones that help in improving your website ranking in Search Engine. It is a process that involves the website links or URLs and including all website details in a web directory under a specific category. Most of them are Do-follow links directory submission sites which are very useful for link building like to gain traffic from high DA directories. Before getting started with directory submission There are three types of directory submission sites, basically: free, paid, and reciprocal.benefits of a directory submission strategy that may help to use. High-quality backlinks from other sites, Increased domain and page authority, Gain referral traffic to your website, Improved search engine rankings, Get more exposure and popularity. The directory submission sites will be more helpful to you in building backlinks. You have to be more focused on the quality of the backlinks. Indeed, search engines will give weight to such authoritative backlinks.

About Digital Marketing.

                 Digital Marketing & its uses :

       1. What is Digital Marketing ?

     

    "Digital Marketing" is Advertising delivered through Digital              Channels. Channels such as social media, Mobile applications,          Email,  Web applications, Search engines, Websites, Or  any              new digital Channels.

        There are some certain Digital marketing Assets :

         Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. Here are just a few examples:

• Your website
• Branded assets (logos, icons, acronyms, etc)
• Video content (video ads, product demos, etc)
• Images (Infographics, product shots, company photos, etc)
• Written content (blog posts, eBooks, product descriptions, testimonials, etc)
• Online products or tools (SaaS, calculators, interactive content, etc)
• Reviews
• Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing! 

   2. Why Digital Marketing is important?

       Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:  

  * Affordability : 

  

     Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

   * Mobile Access :

     You may not know this but  77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

    * Flexibility :

      There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

   * Expansion :

   Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

  * Multimedia :

    Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

 * Interactivity :

    Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

 * Tracking :

    Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  * Authority :

    Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

 * Influencer Engagement :

    Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

 * Print Enhancement :

    Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

  3. Benefits of Digital Marketing ?

      The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Access to consumers who rely on their mobile phones or do all their shopping online
• The ability to speak with authority on topics related to your product or industry
• A chance to engage with influencers, earn their respect and get them to endorse your company
• Opportunities to incorporate multiple types of media into your marketing
• The ability to track customers’ purchase journeys.

  4. Does Digital Marketing Works ?

      Digital marketing is a great option for any business. At Disruptive, we’ve used digital marketing to help all kinds of businesses grow—from mom-and-pop shops to internationally recognized universities and beyond. 

However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:

   

*  B2C Companies

Generally speaking, B2C companies have much lower price points than their B2B counterparts. 

The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.

With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.

* B2B Companies

In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.

In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. 

Conclusion :

Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.

Why E- Commerce important for Business.

              E-Commerce and its Strategies :

    1. What does E- Commerce means ?

             E-Commerce or Electronic Commerce means buying and selling of goods, products, or services over the internet.  These services provided online over the internet network. Transaction of money, funds, and data are also considered as E-commerce. 

         As of now, e-commerce is one of the fastest growing industries in the global economy. As per one estimate, it grows nearly 23% every year. And it is projected to be a $27 trillion industry by the end of this decade.

      Examples of E-Commerce Marketing platforms are :

• Amazon
• Flipkart
• eBay
• Fiverr
• Upwork
• Olx  . Quikrr

   

    2. How to get started in E - Commerce ?

 To get started in E - Commerce you have to follow below steps :

   Choose a Platform  There are a ton of e-commerce platforms currently available. Each one has it’s own set of advantages and disadvantages, including specialty markets, so make sure to do your research before selecting one. It will be hard to transition once you have your site setup. Some of the most popular platforms include Magento, WordPress, Shopify, and BigCommerce.

   Register Your Domain  If you can’t do so through your platform, you’ll need to purchase a web domain. Again, there a number of web hosts available so be diligent in your price comparisons.BlueHost is a very popular and affordable web hosting company that also registers domain names. Squarespace also has this capability.

   Design Your Site  Using your platform, design and create the basic layout of your site. You’ll want to consider what your selling and the aesthetic you’re aiming for. You may decide to use a template or theme provided by the platform rather than creating your own, just be sure it is consistent with your brand. You want your site to stand out and be recognizable as associated with your company specifically.

Post Products  Once your site is designed and ready to go, be sure your have high quality product images and detailed product descriptions to post. You want to give customers a real idea of what they are getting when they buy your product, as one of the disadvantages of e-commerce is the inability to interact with a product prior to purchase.

   3. Types of E- Commerce Models :

        Electronic commerce can be classified into four main categories. The basis for this simple classification is the parties that are involved in the transactions. So the four basic electronic commerce models are as follows,

       1. Business to Business :

This is Business to Business transactions. Here the companies are doing business with each other. The final consumer is not involved. So the online transactions only involve the manufacturers, wholesalers, retailers etc.

      2. Business to Consumer :

Business to Consumer. Here the company will sell their goods and/or services directly to the consumer. The consumer can browse their websites and look at products, pictures, read reviews. Then they place their order and the company ships the goods directly to them. 

     3. Consumer to Consumer :

Consumer to consumer, where the consumers are in direct contact with each other. No company is involved. It helps people sell their personal goods and assets directly to an interested party. Usually, goods traded are cars, bikes, electronics etc. OLX, Quikr etc follow this model.

    4. Consumer to Business :

This is the reverse of B2C, it is a consumer to business. So the consumer provides a good or some service to the company. Say for example an IT freelancer who demos and sells his software to a company. This would be a C2B transaction.

   4. Advantages and Disadvantages of E- commerce ?

  

     Advantages :

     Electronic commerce also allows the customer and the business to be in touch directly, without any intermediaries. This allows for quick communication and transactions. It also gives a valuable personal touch.

     

• E-commerce provides the sellers with a global reach. They remove the barrier of place (geography). Now sellers and buyers can meet in the virtual world, without the hindrance of location.
• Electronic commerce will substantially lower the transaction cost. It eliminates many fixed costs of maintaining brick and mortar shops. This allows the companies to enjoy a much higher margin of profit.
• It provides quick delivery of goods with very little effort on part of the customer. Customer complaints are also addressed quickly. It also saves time, energy and effort for both the consumers and the company.
• One other great advantage is the convenience it offers. A customer can shop 24×7. The website is functional at all times, it does not have working hours like a shop.
• Electronic commerce also allows the customer and the business to be in touch directly, without any intermediaries. This allows for quick communication and transactions. It also gives a valuable personal touch.

 

      Disadvantages :

       

• The start-up costs of the e-commerce portal are very high. The setup of the hardware and the software, the training cost of employees, the constant maintenance and upkeep are all quite expensive.
• Although it may seem like a sure thing, the e-commerce industry has a high risk of failure. Many companies riding the dot-com wave of the 2000s have failed miserably. The high risk of failure remains even today.
• At times, e-commerce can feel impersonal. So it lacks the warmth of an interpersonal relationship which is important for many brands and products. 
• Security is another area of concern. Only recently, we have witnessed many security breaches where the information of the customers was stolen. Credit card theft, identity theft etc. remain big concerns with the customers.
• Then there are also fulfillment problems. Even after the order is placed there can be problems with shipping, delivery, mix-ups etc. This leaves the customers unhappy and dissatisfied.

         

   5. Benefits of E - Commerce :

 The benefits of e-commerce include its around-the-clock availability, the   speed of access, the wide availability of goods and services for the consumer, easy accessibility and international reach.

 Availability. Aside from outages or scheduled maintenance, e-commerce      sites are available 24x7, allowing visitors to browse and shop at any time.      

 Speed of access. While shoppers in a physical store can be slowed by   crowds, e-commerce sites run quickly, which is determined by compute   and bandwidth considerations on both consumer device and e-commerce   site. 

Wide availability. Amazon’s first slogan was “Earth’s Biggest Bookstore.” They could make this claim because they were an e-commerce site and not a physical store that had to stock each book on its shelves. E-commerce enables brands to make a wide array of products available, which are then shipped from a warehouse after a purchase is made.

Easy accessibility. Customers shopping a physical store may have a hard time determining which aisle a particular product is in. In e-commerce, visitors can browse product category pages and use the site search feature the find the product immediately.

International reach.  By promoting the products With e-commerce, businesses can sell to any customer who can access the web. E-commerce has the potential to extend a business’ customer base globally.

Lower cost. Pure play e-commerce businesses avoid the cost associated with physical stores, such as rent, inventory and cashiers, although they may incur shipping and warehouse costs.

Personalization and product recommendations. E-commerce sites can track visitors’ browse, search and purchase history. They can leverage this data to present useful and personalized product recommendation. 

SEO and its Importance for Businesses.

                     SEO & Its Strategies :

       1. What is SEO ?

          Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more "organic traffic.

   Here are 3 types of SEO that an SEO strategist can focus on :

   

     * On-page SEO : This SEO focuses on the content that's "on the page," and how to optimize that content to help boost the website's ranking for specific keywords.   

    * Off-page SEO: This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of "backlinks," and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine.

     * Technical SEO: This SEO focuses on a website's architecture, examining the back End of that website to see how each webpage is "technically" set up.

    2. What does SEO Strategy Mean ?

         SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

    * Key Factors to include SEO Content Strategy :

       .  Make a list of topics.

       .  Make a list of long -Tail Keywords based on these topics.

       .  Build pages for each topic.

       .  Setup a blog.

       .  Blog every week to develop page authority.

       .  Create a link-Building Plan.

       .  Compress all media before putting it on your website.

     

       

      3. Reasons why your business absolutely needs SEO :

          SEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level.

   

  # 1. Organic search is most often is the primary source of                     website traffic :

         Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. 

# 2. SEO builds Trust & credibility :

   The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search.

  Many elements go into establishing authority regarding search engines like Google. 

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

    But establishing that authority will do more for a brand than most, if not all, other digital optimizations. 

# 3. Good SEO also means a better user Experience :

       Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

# 4. Local SEO means Increased Engagement Traffic & Conversions :

    With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

  # 5. SEO impacts the buying cycle :

    Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, ground breaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

   # 6. SEO best practices are always being updated :

      It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, 

 

# 7. Understanding SEO helps you to understand the                             Environment of the Web :

     With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

  # 8. SEO is relatively cheap :

      Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

  # 9. It's a long term Strategy :

       SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

   # 10. Its Quantifiable :

      While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

 # 11. SEO brings new opportunities to light :

    High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

 # 12. If you are not on page 1 you are not winning the click :

    It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results.

   

     

About Paid Search Advertising :

                     Paid Search Advertising  :

               1. What is Paid Search and Paid Search Marketing ?

          Paid search is a digital marketing method in which marketers          place ads on search engine results pages (SERPs) and pay for              the  engagement that’s  received by those ads.

      Paid search marketing puts this model into practice, by allowing        marketers to  advertise on SERPs specifically through pay-per-          click  or pay-per-view means. 

      Now let’s dive in to how paid search marketing goes hand in              hand  with PPC  advertising.  

    

                 2. What is Pay Per Click (PPC) Advertising?

        Pay-per-click or PPC advertising is a type of advertising where         businesses pay a fee for each time that a user clicks on an                ad. There are many different  platforms that offer  PPC                           advertising, including Facebook. However,    in this post, we are going to focus on the most popular form of PPC  advertising – paid search advertising.

     Paid search advertising involves placing PPC ads on search engines like  Google. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the business, the PPC ad will appear at the top of the page in their search query.

Remember, every time that a visitor clicks on your ad, you are paying the search engine a small fee. When you set up your PPC ad campaigns effectively, you will find that this fee is minimal because the visit is often worth more than you are paying for a click. In other words, you pay a small fee for the click, but the money you stand to gain on a sale is much more significant.

In the end, Google rewards advertisers who create relevant PPC ads that are strategically targeted to the right customers. The more relevant your ad campaigns, the less the search engine will charge you per click. The lower your cost-per-click, the more profit you will make from your PPC ad campaigns. That’s why it’s vital that small businesses are strategic about their ad campaigns and learn to manage these campaigns effectively.

  3. How paid search works ?

      Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword.

A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.

These auctions are what keeps the gears of PPC moving.

Auctions begin when someone searches for something on a search engine; if there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers. The ads that win the auction then appear on the search engine results page.

To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.

Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.

4. Benefits of paid search Advertising for small business :

    So why do you need PPC ads? There are many benefits of paid search advertising for small businesses like yours. Here are just a few:

1. PPC ads produce fast results.

Organic search engine optimization efforts take time. No matter how optimized your content is for the search engines, you won’t start to see results right away. On the other hand, PPC ads bring immediate traffic to your site from the search engines. This makes paid search advertising a great complementary tactic to help support your SEO efforts.

2. Paid search ads help you generate more qualified leads.

Another benefit of PPC ads is that they help small businesses bring in more leads to their website. More than that, the leads that are coming to your site from your PPC ads are more relevant. With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your brand. This means that the traffic you drive to your site from these ads is more qualified.

3. PPC ads provide measurable results.

Another benefit of paid search advertising is that it provides measurable results. You can clearly measure every aspect of your PPC ad campaigns including the number of clicks, the cost per click, and how many sales are coming from these clicks. This helps you make better use of your ad budget and find ways to improve your results over time.

4. Paid search advertising improves brand recognition.

PPC ads on Google can also help your business improve brand awareness over time. Not every search engine user is going to click on your ad when it appears in the search engine results. However, the more often they search for related industry keywords, the more often they will be exposed to your brand name and site link. This helps improve brand recognition and may result in a later sale.

5. It’s great for local search.

Many small businesses are targeting customers that are in close proximity to their location. The good news is that paid search advertising is a great way to target local traffic. When consumers use their mobile devices to search for stores nearby, they will see your PPC ads and be able to click on them for directions to your location. There is also a call option on mobile ads that allow the user to call your location right from the ad. 

6. PPC ads are budget-friendly.

Though it may seem counter-intuitive because you are paying per ad click, paid search advertising can actually be budget-friendly. This makes it an ideal tactic for small businesses that are working with a limited budget. Since you are able to target specific types of consumers and measure every aspect of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI. You can set budget caps, and the search engines will not spend more than you tell them to.