About Digital Marketing.

                 Digital Marketing & its uses :

       1. What is Digital Marketing ?

     

    "Digital Marketing" is Advertising delivered through Digital              Channels. Channels such as social media, Mobile applications,          Email,  Web applications, Search engines, Websites, Or  any              new digital Channels.

        There are some certain Digital marketing Assets :

         Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. Here are just a few examples:

• Your website
• Branded assets (logos, icons, acronyms, etc)
• Video content (video ads, product demos, etc)
• Images (Infographics, product shots, company photos, etc)
• Written content (blog posts, eBooks, product descriptions, testimonials, etc)
• Online products or tools (SaaS, calculators, interactive content, etc)
• Reviews
• Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing! 

   2. Why Digital Marketing is important?

       Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:  

  * Affordability : 

  

     Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

   * Mobile Access :

     You may not know this but  77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

    * Flexibility :

      There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

   * Expansion :

   Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

  * Multimedia :

    Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

 * Interactivity :

    Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

 * Tracking :

    Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  * Authority :

    Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

 * Influencer Engagement :

    Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

 * Print Enhancement :

    Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

  3. Benefits of Digital Marketing ?

      The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Access to consumers who rely on their mobile phones or do all their shopping online
• The ability to speak with authority on topics related to your product or industry
• A chance to engage with influencers, earn their respect and get them to endorse your company
• Opportunities to incorporate multiple types of media into your marketing
• The ability to track customers’ purchase journeys.

  4. Does Digital Marketing Works ?

      Digital marketing is a great option for any business. At Disruptive, we’ve used digital marketing to help all kinds of businesses grow—from mom-and-pop shops to internationally recognized universities and beyond. 

However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:

   

*  B2C Companies

Generally speaking, B2C companies have much lower price points than their B2B counterparts. 

The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.

With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.

* B2B Companies

In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.

In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. 

Conclusion :

Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.

SEO and its Importance for Businesses.

                     SEO & Its Strategies :

       1. What is SEO ?

          Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more "organic traffic.

   Here are 3 types of SEO that an SEO strategist can focus on :

   

     * On-page SEO : This SEO focuses on the content that's "on the page," and how to optimize that content to help boost the website's ranking for specific keywords.   

    * Off-page SEO: This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of "backlinks," and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine.

     * Technical SEO: This SEO focuses on a website's architecture, examining the back End of that website to see how each webpage is "technically" set up.

    2. What does SEO Strategy Mean ?

         SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

    * Key Factors to include SEO Content Strategy :

       .  Make a list of topics.

       .  Make a list of long -Tail Keywords based on these topics.

       .  Build pages for each topic.

       .  Setup a blog.

       .  Blog every week to develop page authority.

       .  Create a link-Building Plan.

       .  Compress all media before putting it on your website.

     

       

      3. Reasons why your business absolutely needs SEO :

          SEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level.

   

  # 1. Organic search is most often is the primary source of                     website traffic :

         Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. 

# 2. SEO builds Trust & credibility :

   The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search.

  Many elements go into establishing authority regarding search engines like Google. 

• Quality backlink profiles.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

    But establishing that authority will do more for a brand than most, if not all, other digital optimizations. 

# 3. Good SEO also means a better user Experience :

       Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

# 4. Local SEO means Increased Engagement Traffic & Conversions :

    With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

  # 5. SEO impacts the buying cycle :

    Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, ground breaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

   # 6. SEO best practices are always being updated :

      It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, 

 

# 7. Understanding SEO helps you to understand the                             Environment of the Web :

     With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

  # 8. SEO is relatively cheap :

      Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

  # 9. It's a long term Strategy :

       SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

   # 10. Its Quantifiable :

      While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

 # 11. SEO brings new opportunities to light :

    High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

 # 12. If you are not on page 1 you are not winning the click :

    It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results.

   

     

About Paid Search Advertising :

                     Paid Search Advertising  :

               1. What is Paid Search and Paid Search Marketing ?

          Paid search is a digital marketing method in which marketers          place ads on search engine results pages (SERPs) and pay for              the  engagement that’s  received by those ads.

      Paid search marketing puts this model into practice, by allowing        marketers to  advertise on SERPs specifically through pay-per-          click  or pay-per-view means. 

      Now let’s dive in to how paid search marketing goes hand in              hand  with PPC  advertising.  

    

                 2. What is Pay Per Click (PPC) Advertising?

        Pay-per-click or PPC advertising is a type of advertising where         businesses pay a fee for each time that a user clicks on an                ad. There are many different  platforms that offer  PPC                           advertising, including Facebook. However,    in this post, we are going to focus on the most popular form of PPC  advertising – paid search advertising.

     Paid search advertising involves placing PPC ads on search engines like  Google. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the business, the PPC ad will appear at the top of the page in their search query.

Remember, every time that a visitor clicks on your ad, you are paying the search engine a small fee. When you set up your PPC ad campaigns effectively, you will find that this fee is minimal because the visit is often worth more than you are paying for a click. In other words, you pay a small fee for the click, but the money you stand to gain on a sale is much more significant.

In the end, Google rewards advertisers who create relevant PPC ads that are strategically targeted to the right customers. The more relevant your ad campaigns, the less the search engine will charge you per click. The lower your cost-per-click, the more profit you will make from your PPC ad campaigns. That’s why it’s vital that small businesses are strategic about their ad campaigns and learn to manage these campaigns effectively.

  3. How paid search works ?

      Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword.

A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.

These auctions are what keeps the gears of PPC moving.

Auctions begin when someone searches for something on a search engine; if there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers. The ads that win the auction then appear on the search engine results page.

To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.

Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.

4. Benefits of paid search Advertising for small business :

    So why do you need PPC ads? There are many benefits of paid search advertising for small businesses like yours. Here are just a few:

1. PPC ads produce fast results.

Organic search engine optimization efforts take time. No matter how optimized your content is for the search engines, you won’t start to see results right away. On the other hand, PPC ads bring immediate traffic to your site from the search engines. This makes paid search advertising a great complementary tactic to help support your SEO efforts.

2. Paid search ads help you generate more qualified leads.

Another benefit of PPC ads is that they help small businesses bring in more leads to their website. More than that, the leads that are coming to your site from your PPC ads are more relevant. With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your brand. This means that the traffic you drive to your site from these ads is more qualified.

3. PPC ads provide measurable results.

Another benefit of paid search advertising is that it provides measurable results. You can clearly measure every aspect of your PPC ad campaigns including the number of clicks, the cost per click, and how many sales are coming from these clicks. This helps you make better use of your ad budget and find ways to improve your results over time.

4. Paid search advertising improves brand recognition.

PPC ads on Google can also help your business improve brand awareness over time. Not every search engine user is going to click on your ad when it appears in the search engine results. However, the more often they search for related industry keywords, the more often they will be exposed to your brand name and site link. This helps improve brand recognition and may result in a later sale.

5. It’s great for local search.

Many small businesses are targeting customers that are in close proximity to their location. The good news is that paid search advertising is a great way to target local traffic. When consumers use their mobile devices to search for stores nearby, they will see your PPC ads and be able to click on them for directions to your location. There is also a call option on mobile ads that allow the user to call your location right from the ad. 

6. PPC ads are budget-friendly.

Though it may seem counter-intuitive because you are paying per ad click, paid search advertising can actually be budget-friendly. This makes it an ideal tactic for small businesses that are working with a limited budget. Since you are able to target specific types of consumers and measure every aspect of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI. You can set budget caps, and the search engines will not spend more than you tell them to. 

      

        

             Amazon product sales and Growth Table :

     1.  How Amazon get started in  impressive long term growth ?

            25 years ago, on July 16, 1995, an unheard-of company from Seattle launched a website immodestly claiming to be "earth's biggest bookstore". While that may have sounded a little presumptuous back then, two and half decades later said company, Amazon, is not only the biggest bookstore on earth but arguably the biggest store, period.

If there is one thing that Amazon’s founder and CEO Jeff Bezos is famous for, it’s his relentless focus on long-term growth. Having ignored critics for years, Bezos’ willingness to sacrifice short-term profits for long-term success has paid off big time, turning his company into a global powerhouse and making him the wealthiest man on the planet.

Not only has Amazon cemented its position as the leading online retailer in large parts of the world, it has also built an industry-leading cloud computing business, established itself as a major player in music and video streaming as well as in the booming smart speaker market.

The company has achieved all that by rigorously re-investing most of the money it makes. In each of the past two years, however, Amazon's net income exceeded $10 billion, indicating that the company is now making more money than even Jeff Bezos with his notorious long-term vision can spend. Our chart below illustrates Amazon’s strategy by contrasting the company’s explosive revenue growth with its relatively modest profit growth.

  2. Years of Amazon and E commerce  Retail ?

       Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000 to invest in 1997, today you’d have more than $626,000.

But who could have predicted back then that an online bookstore would, in two decades time, become one of the world’s most dominant online stores –– offering everything from the books they started with to the high-end fashion that resisted for so long?

20 years ago, there were a measly 40 million people using the internet in the U.S., and online sales generated only $2.4 billion. In 2017, more than 287 million people in the U.S. alone use the internet –– and online sales are expected to hit $440 billion by year end.

That is an 18,650% increase in global internet usage and an 18,233% increase in online sales.

Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase.

This is no chicken and egg problem –– clearly the internet and online sales came first. But these days, it’s hard to tell whether Amazon grows larger as the internet and online sales do, or if the internet and online sales grow larger as Amazon does.

Either way, the relationship is symbiotic, and though for much of Amazon’s history small business and other verticalized online sellers made an enemy of the marketplace, those tides are very quickly changing.

After all, as the ecommerce industry hits one milestone after the other –– so, too, does Amazon.

 E commerce + Amazon facts and stats :

   You might feel the quickening pace at which ecommerce adoption and innovation is hitting market.

• Your business may be having to turn to online for inbound sales in an industry where business has historically been conducted over the phone.
• Or perhaps you are now having to look to AI to implement new buyer journeys for Gen Z purchasers.
• Or perhaps you simply feel the pressure to give your shoppers the options for free or two-day shipping –– just to compete in today’s competitive ecommerce market.

You are not wrong in that feeling. The innovative steps and measures taken today by online brands are part of an ongoing story about modern human convenience and the technology we wield to achieve it.

3. 10 Fascinating Amazon statistic sellers need to know in 2020 ? 

1. * 9 out of 10 consumers price check a product on Amazon. (source)
2. * 2% of Echo owners have purchased a product via Alexa. (source)
3. * Amazon sells more than 12 million products. (source)
4. * Amazon sells over 1.1 million home improvement products. (source)
5. * 95 million people have Amazon Prime memberships in the US. (source)
6. * $1.4K is the average spent by Amazon Prime members each year. (source)
7. * FBA gives sellers a 30-50% increase in sales. (source)
8. * Amazon shipped over 5 billion items worldwide in 2017. (source)
9. * More than 50% of all Amazon sales come from third-party sellers. (source)
10. * 80% of sellers also sell on other platforms outside of Amazon. (source).

    4. How to Boost your Amazon business in 2020 ?

        Here’s what you can do to boost your Amazon business in 2020:

1. Differentiate yourself from the competition by having something unique to offer, solving a problem, improving on an existing product, etc. Find that thing you do better or differently than other sellers and put it at the forefront of your listing.
2. Work with an Amazon consultant to optimize your listings’ titles, bullet points, descriptions, Enhanced Brand Content and keyword banks to achieve greater conversions while optimizing PPC campaigns.
3. Develop a brand, if you have not done so already. Get a trademark, build a website and establish a brand following and awareness, both on and off Amazon.
4. Invest in marketing and promotion of your product on and off the platform. Be ready to spend real ad dollars to compete in an increasingly crowded and competitive marketplace.
5. Invest in sophisticated seller tools, software and partnerships, like those offered by BigCommerce, to help you appear in front of customers and drive more conversions.

In the end, Amazon is like anything else in business.

It takes a well thought out strategy, creative marketing and a real investment of time, energy and resources to compete.

It is true that Amazon is no longer a quick way to make an easy buck. But for committed sellers, it can result in monumental sales and drive your business through the roof.

      

                    Google Ads and Campaigns. 

   1.  What is google Ads ?

       Google Ads is a google online advertisement program, the 

program  allows you to create online ads to reach audience that are 

interested in the products and services you offer. The google ads 

platform runs on pay per click ( P P C ) advertising you have to pay 

every time a visitor clicks your ad.

Let's Face it :

  Getting the organic traffic to your website is hard. 

There's tons of competition for keywords, social media is now a pay 

to play space and voice search is throwing a wrench in everything 

S E O related.

* About 90.46% of the search engine market share world wide.

* Google has market value of $ 739 Billion.

* An average person conducts 3 - 4 Searches every single day.

Types of Google Ads :

                      

1. Google ads smart bidding.

2. Google gallery Ads.

3. Expanded audience segments.

4. Integrated Ad campaigns with Google Lens.

5. Google video Ads and video searches.

Benefits of Google Ads :

   

. Google massive reach.

. capabilities that allows for a range of targeting.

. Harness intent.

. Maintain full control of your campaign at all time.

. Bring any budget to the table.

. See results laid out in an easy to understand format in Google ads.

. Get quicker results than with SEO .

. Build brand awareness.

. Earn more conversions.

. Maximize R O I with different bidding strategies.

1. Google massive Reach ( 5 billion searches per day ) :

Google has elevated itself beyond a brand to a verb and that's 

because when people have a  question that needs answering their 

first stories is usually "Google" .

people looking for solutions to problem that your business can offer. 

If they've ever used the internet chances are they are the google the 

answer to something and if you can help them to find answer.

    

2. Capabilities that allow for a range of targeting :

 Another powerful technique for adding to your customer base a bidding on long tail keyword search terms like.

" Accounting software for a freelancer marketing these are generally less expensive and they're worth it for capturing  the attention of people who are looking for exactly what you offer . 

3. Harness Intent :

The biggest difference between the people you are reaching with google ads on the people you are reaching with the other forms of advertising is their intent.

Using Ad let prospect come to you then people help them in finding answers and you'll position yourself to earn their business when they're ready to pull out their wallet.

4. Maintain full control of your campaign at all the times.

You used to have  to jump hurdles and bust through thick red tape to run ad campaign that reach as many people as ads can beginning and ending those campaign would take time and resources that could be better used elsewhere.

on the other hand buying ad space with software also known as 

" programatic Advertsing " is easy. For even properly trained employee to do. With some education they'll able to start and stop campaign reach the right people for the right price and do it all simultaneously. 

5. Bring any budget to the table.

Winning a click can cost some business of hundreds of dollars in the legal industries there are long tail keywords reaching around $1000 per click.

You can also decide how much you want to spend each month and the adjust the budget based on the performance graph when an ad is performing extremely well you can  increase the ad spend on its increases the desire result. 

6. See the results laid out in an easy to understand format in         google ads :

Luckily google makes everything straight forward and easy to understand. Find out basic information like clicks impressions keyword budget etc. or get even more granular with google analytics integration. It allows you to see exactly how visitors are behaving on your website right down to what you they clicked where they went next and how long they are spending there.

7. Get quicker results than with S E O :

Search engine optimistaion is still the back bone of most highly visited sites. The post and pages you see on one page are not just well written with carefully research keywords, they're also on sites that have a massed a large number of back links overtime.

when you get started with google through your chance of leap frogging all the organic results on a search engine result pages grow exponentially and it grows easier too. There is no endless search for link that will bump your page up just a little bit. 

8. Build brand awareness :

when people hear google ads they think most driving traffic through pay per click ads on search engine results page. But google ads are more versatile than that. They can also be a great tool for building brand awareness something that research shows is what the highest performing marketers priortize.

Through the ad search network even if potential customer aren't clicking they see your brand, your Tagline what you offer and whatever else you can you use your copy and extensions to showcase and through the ads display network you can even priortise brand awareness by choosing to show your ad to more people. 

9. Earn more Conversions :

When google decides which ads get soon by browsing prospects. they take post clicking landing page experience into account.According to ad words support page but even to get your ads seen on google network you'll need a highly persausive post per click landing pages behind them. And you a build highly persausive post click landing pages you'll maximize ad spends because of two things in particular.

. Message Match

. Focused Design

10. Maximize ROI with different bidding strategies :

A persausive post click landing page built to appear google isn't only thing that will maximize you advertise with R O I. To help you reach specific marketing goals while draining your budget the least the ads team has created several different bidding strategies.

. C P C bidding : which google recommends if your goal is to 

drive your website traffic.

. CPM Bidding : Which stands for  " Cost per thousand viewable impressions " is what google recommends if you're trying to build brand awareness with the strategy you choose an amount of money 

you're willing to pay for 1,000 people to see your advertisement in full view. its only available on the googles display network not the search network.

. CPA Bidding :  Which google recommends advertiser use when they're focused on conversion like signups or purchases if your google is on action further down the funnel like a click or a conversions you can bid for that and google will cut down on spreading your ad to the masses and instead it shows it to people who will be more likely to Convert.

Why to Use Google ads ?

* The network has something for business of all sizes with different budgets and different advertising goals. Different target audience most of whom used google at least once in their life too find answers to problem. 

       " So in sea of seeming endless searches " 2+ trillion searches     

         done.

              Why wouldn't you drop a bucket in to see how much                          revenue could you bring up....