Online Reputation Management

                            Online Reputation Management

ORM Stands for Online Reputation Management Your online reputation is your image on the internet. online reputation management(ORM) is about improving or restoring your name or Your Brand's good standing. This is by countering Weakening or eliminating the negative material found on the internet - defeating it with more positive material to improving your Credibility and Customers` trust in you.

WHY ORM IS IMPORTANT TO YOUR BUSINESS?

Potential Customers changes purchases decisions When they see
bad reviews, negative blog posts and comments which can spread
in various channels such as in Search Engine results in and in
Social media networks. These can gravely affect your brand and your business. That's why it's important to have your online reputation monitored and have these negativities mitigated-While proactively building Positive Reputation.

                                STEPS TO FOLLOW:

Research and Analysis: Before we can start ORM efforts for Our business. we need to determine the current state of our online reputation. We have to conduct reputation and keyword research so that we know what customer things about our business.

Competitor Backlink Analysis: We have to do research to analyze our competition and their online reputation. We need to know where we stand alongside our competition as this also affects our online reputation.

Review Building: We need to get genuine customer reviews about our product, service, or business. These reviews are posted in authoritative Web Properties so that they are able to surpass negative reviews in search results. Our focus is to push down negative reviews and highlight positive comments about our business.

SMO PROFILE CREATION AND OPTIMIZATION:

we have to create social media accounts, particularly Facebook, Google Plus, and Linkedin. For Facebook, we can create a  Personal profile or a business Page. We need to optimize accounts with page updates. by joining groups. and by participating in discussions. Customize social network account URL   in accordance with branding initiatives.

 POINTS TO REMEMBER :

      . Improving the ranking of existing web pages with positive content.

      . Genuine customer review posting

      . Press releases and articles

      . Blogging

      . Social networking

      . Requesting removal of unwanted content or Web Pages from

        WebMasters

      . Proactively responding to issues and criticisms before they 

        become difficult to control

                                                   CONCLUSION :

Whether you're a business or an individual, its important to  understand how reputation management can help you, and to  make sure you know that online reputation management can and can't do and what makes a service trustworthy and effective

SPACK DIGITAL MARKETING SERVICES

                                                              SPACK.

                                       
                                                  Digital Marketing Services in Hyderabad.

       

Title: Digital Marketing Services in Hyderabad | Web Development Services.

Content: Digital Marketing Services in Hyderabad and software development services in Hyderabad, India. and Spack Specialized in Brand Promotion and build the best software for your business.
                                                

Address:

Suchithra X Roads, Near TNR Garden Function Hall, Kompally, Hyderabad.
Contact No: 9666700566

FACEBOOK ADS OBJECTIVES

               TYPES OF FACEBOOK ADS OBJECTIVES

1. PAGE LIKES :

On Almost all ad types and placements a Facebook page is associated with it and have the option of liking the page even though it is not a page like ad.

but if your goal is to get much page as much page likes as possible then this campaign objective is the best for us. because Facebook will look for people who are most likely to like your page and get you the best result possible.

2.WEBSITE CLICKS:

This ad type focuses on getting you the most clicks at a price point you choose, This is optimal for advertisers who are looking for targeted traffic to a website or squeeze page of their choice. this is a primary ad type to see.

3.VIDEO VIEWS:

This is one of facebook's newest addition, you are now able to upload videos and promote the video.With these objectives, Facebook will charge you per view. This is pretty grating for video bloggers or people who have something to show the world.

4. ENGAGEMENT:

Engagement campaign is probably one of the most overlooked campaign objectives and has the ability to make a post go viral. Facebook promotes this post to people who are most likely to share, comment, like or even like the page. This way you get organic visitors in addition to paid visitors.

5. MOBILE APP INSTALLS:

This is the campaign where most app developers will be looking at.This campaign is perfect for anyone who wants to promote their apps and get a massive amount of installs at a fast rate.you need proper targeting to get chape installs for tier 1 countries.

6. OFFERS PROMOTIONS:

This campaign objective is perfect for anyone who has a coupon or offers to promote.You have the option to add and edit the amount of coupons available and offer expiration

7. CONVERSIONS:

Saving the best for last, for most advertisers this what they need.Conversion campaigns are optimized and priced precisely for getting the visitors to the conversion page.
if your looking to build a list, make a sale or even want to sign up new users this should be a main objective for you.

8.BRAND AWARENESS:

The Awareness which help to increases your business. This objective is for advertisers who want to show ads to the people who are more likely to recall them.
When using the Brand Awareness objective, here's how often people will see your ads.
Your ads will reach your audience up to two times every five days by default.This means that, over a four-week campaign, people will see your ads around ten times.

9.REACH OBJECTIVES:

The Reach objective helps you reach the maximum number of people in your Facebook audience and control how often they see your ads.
you can choose to maximize your reach or impressions for the entire duration of your campaign. 
You can set frequency controls for how many times a person sees your ad and the minimum number of days between each time they see it.For example, let's say you want your ads to reach a large proportion of your target audience to help increase sales. 
You can also optimize your reach with location targeting to reach people within a certain radius of your business location. 
You can choose the Reach objective to show ads to a larger portion of your audience. 
If you want to make people more aware of your brand or a new product, you can set frequency controls so that people see your ads more often.

FACEBOOK ADS PLACEMENTS

THERE ARE FOUR TYPES OF FACEBOOK ADVERTISEMENT OPTIONS: 

1. RIGHT-HAND SIDE ADS 

2. DESKTOP NEWS FEED ADS

3. MOBILE NEWS FEED ADS 

4. 3rd PARTY MOBILE ADS 

1.RIGHT-HAND SIDE ADS(RHS) :

RHS WERE THE VERY FIRST FORM OF ADVERTISING VIA FACEBOOK,THEY ARE AN OLD BUT FAIRLY USEFUL PLACEMEN. THERE ARE THE ADS THAT YOU SEE ON THE FAR RIGHT SIDE OF THE NEWSFEED. 

PROS OF RHS :

1.LOW CPM.
2.EXCELLENT FOR BRANDING. 

CONS OF RHS :

1. LOW CTR (AVG OF 0.5% TO 1%).
2. HIGHER CPC.
3. LIMITED TEXT ALLOWED.

THE ONLY REASON YOU SHOULD ATTEMPT TO USE RHS ADS IS WHEN YOU ARE LOOKING FOR GETTING YOUR IMAGE OUT, THERE, PEOPLE MIGHT NOT NECESSARILY CLICK BUT THEY WILL SEE IT AND FOR A CHEAP CPM RATE IT IS PERFECT.RHS IS THE BEST USED BRANDING.

2. DESKTOP NEWS FEED ADS :

DNF IS THE ABSOLUTE BEST THING ABOUT FB ADS, IT HAS A HIGH TEXT ALLOWANCE AND THE IMAGES ARE BIG AND EXTREMELY HARD NOT TO NOTICE. THEY CAN BE USED FOR ANY KIND OF ENGAGEMENT NEEDED. 

PROS OF DNF: 

1.HIGH CTR (AVERAGE OF 2% TO 8%) 
2. LOW CPC 
3. Liberal AMOUNT OF TEXT ALLOWED 
4. HARD NOT TO NOTICE WITH A GOOD IMAGE 
5. CAN GO VIRAL WITH SHARES ALLOWED 

CONS OF DNF: 

1. HIGH CPM 
2. CAN BE COSTLY IF NOT USED CORRECTLY 

DNF IS A POWERFUL PLACEMENT WHEN COMBINED WITH EFFECTIVE TARGETING, IT CAN GET YOU SUPER CHEAP TARGETED THAT YOU WILL NOT FIND ANYWHERE ELSE.

3. MOBILE NEWS FEED ADS :

IN THIS EVENT YOU NEED MOBILE VISITORS OR APP INSTALLS, THEN THIS DEFINITELY YOUR ONE AND ONLY STOP MNF ARE LIKE DNF BUT WITH STEROIDS THIS PLACEMENT IS GUARANTEED TO GET YOU RESULT YOU CAN BE PROUD OF.

PROS OF MNF: 

1. LOW CPM 
2. HIGH CTR 
3.EXCELLENT VISIBILITY 
4.PERFECT FOR APP INSTALL 
5.CAN GO VIRAL PRETTY QUICKLY 

CONS OF MNF: 

1.LIMITED TEXT AVAILABILITY 

2.MAY SOMETIMES CUTOFF TEXT 

4. THIRD-PARTY MOBILE ADS :

FACEBOOK HAS TEAMED UP WITH A COUPLE OF COMPANIES TO SHOW ADS YOU MAKE IN FACEBOOK TO BE SHOWN IN OTHER APPS OR MOBILES SITES.NO GOOD RESULT HAVE BEEN SEEN BY THIS PLACEMENT, I DO NOT RECOMMEND IT UNTIL IT HAS A BIGGER AUDIENCES.