Email Marketing and its Strategies :
1. What is the definition of an email marketing strategy?
An email marketing strategy is a plan that covers all the aspects of your email marketing campaign. It should cover who your audience is, the content of the email, and the frequency. The strategy should based on your email marketing goals.
* What is Email Marketing ? How does it work ?
"Email marketing" is a process of sending a commercial messages through email to target consumers. Email marketing can be used to increase sales, Improve brand loyalty and Deliver important information. Effective marketing Emails converts prospects into customers and turn one-time buyers into loyal, raving fans.
There are mainly 3 types of Email Marketing :
* Email Newsletter
* Transactional Emails
* Behavioral Emails
It was a kind of direct Marketing and in the past it was used to mass targeted people. current regulations now in place are stricter on Email marketing can be used.
It is a direct form of marketing, similar to marketing through snail mail, But email marketing is much more efficient for your wallet and for the environment since it's totally paperless!
People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience. In fact, 28% of US online shoppers report subscribing to store or product emails in order to stay informed on brands they care about.
How to do an Email Marketing :
Here’s a simplified list of the steps for running email marketing:
- You need to set your goals first
- Start building a targeted email list
- Know your audience and understand their pain points
- Craft a convincing email content
- Pick the right email marketing service tool
- Plan your follow-ups.
* What should be Email layout ?
As far as layout goes, congurency is key. Your emails should match the style of your website, ads, and social media accounts for consistent branding. Also, since about half of all emails are opened on mobile devices, you’re going to want to make sure your emails are mobile-friendly.
* What are the 4 types of marketing emails?
There are different types of email marketing content in use today. Those include:
- Quizzes
- Puzzles
- Interactive videos
- Polls
- GIF's
As you can see, contents with visuals and those that require interaction are the ones that work best.
* What is the best email marketing service?
The following are some of the most commonly used email service providers:
- Mailchimp
- Drip
- ConvertKit
- AWeber
- GetResponse
- Constant Contact
- SendinBlue
These email marketing service providers are the most commonly used ones now.
Email marketing services are meant to help businesses handle their email marketing needs. It can be part of an overall internet marketing together with SEO, social media of PPC marketing or it can be on its own.
One of the only potential downsides to email marketing is that it can be time-consuming. That’s why you might want to consider hiring digital marketing agency to take care of all your email marketing needs!
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