YouTube Marketing :
1.what is YouTube Marketing ?
"YouTube Marketing" is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads. 2. Why is YouTube Marketing is Important ?
* YouTube is the second most visited website in the world (Alexa) * 2 Billion people log in to YouTube every month. * 68% of YouTube users state that videos help them make a “purchasing decision” (Google). * The number of SMBs advertising on YouTube has doubled over the last 2 years (YouTube). 3. How to optimize your YouTube Channel ? More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness. Ways to do this effectively include: * Design a compelling YouTube channel Homepage : . Choosing a compelling picture. . Upload a channel art. . Select a channel trailer. . Create playlists. . Add featured Channels. . Create an about page. 4. What about Research keywords for Tags, Titles and Description ?
Valuable keywords and tags boost rankings for your videos, playlists, and entire channel, giving you extra visibility in search results, more suggested views, and better subscriber conversion over time. Research relevant keywords and start working them into your video titles, descriptions, and tags. The way you tag videos can make a giant difference in your YouTube channel’s success. When you tag videos, your tags can help the YouTube algorithm sort your keywords, and consequently, your videos. Add keywords to your channel, too. In addition to adding tags and keywords to videos, don’t forget about channel keywords, which are specific words that can make your video discoverable outside of YouTube. They help the algorithm determine which other channels and videos to use for recommending your videos. 5. How to advertise on YouTube ? YouTube lets you run ads on other users’ videos as well as get paid to let others run their ads on your videos. Besides the revenue generated, the exchange helps build brand awareness. Another way to advertise on YouTube is remarketing and retargeting. When most people think about remarketing or retargeting, they think about reaching someone who has been to their site but didn’t convert by buying a product, downloading a guide, or taking another desired action. When you remarket to this audience on YouTube, you run an ad only to those users, remind them of your offerings, and try to get them back. You might even give them a discount or coupon. The key to good marketing is matching your message with your market. You need to reach people with the right offer at the right time. When you know your audience and create videos that offer value to that audience, promoting videos with AdWords can help grow your YouTube channel. Although building a YouTube channel based purely on ads doesn’t work, when videos offer quality content and ads target the right audience, AdWords campaigns can give your channel extra momentum and boost organic growth. Obviously, you need an AdWords account to start. If you don’t have one, you can sign up for free. Five ways Google AdWords targeting can improve delivery of your YouTube video ads are: * Refining delivery via language and location targeting. * Incorporating keyword targeting to optimize ad spend. * Defining a custom affinity audience. * Targeting audiences based on life events. * Using placement targeting to reach other channels’ viewers. 6. How to optimize your channel and videos for watch time and Audience retention ? Getting more viewers overall will increase the likelihood your YouTube channel will get noticed and watched by your target customer. Five ways to do that are: * Monitor your target audience to reveal commonly shared questions your videos can answer. * Develop a signature production style so viewers know what to expect. * Deliver a strong call to share via cards and end screens. * Use creator studio to optimize your channel and videos for increased discoverability. * Promote your channel and videos on the platforms your audience frequents. * Gauge topic interest with Google Trends. * Assess keyword search volume and competition With Uber suggest. * Mine YouTube autosuggestions for additional keywords. * Research video tags with VidIQ. 7. How to monitor Analytics for You Tube Marketing ? Analytics are key to understanding which ads work and which ones don’t. Google Analytics works with YouTube to measure conversions from your ads. In other words, tracking where people are coming from before they land on your website. You first need to set up Google Analytics for your YouTube channel, receive the generated ID number, and then enter it within YouTube’s advanced settings. Besides Google Analytics, there are two other ways to measure the performance of a video. They are: * Assessing video watch behavior. * This powerful analytics data lets you evaluate how your videos are performing. You can access it within Creator Studio. There you can go through the data found in the “Watch Time” reports Evaluating audience engagement. * This is the most straightforward way to find out how your video is performing. Just count up the number of subscribers, likes and dislikes, shares, and comments. The way you assess the performance of your overall YouTube channels is through a YouTube Audit. This tool allows you to track metrics over a longer period of time, which will give you an ability to find patterns that tell you why traffic rose or fell. These insights will help you make tweaks to your YouTube channel so you can successfully grow followers. 8. How to generate leads with You Tube ? YouTube is a useful lead generator depending on how you use it. The platform has several tools to capture and collect leads so you know who is watching your content but also who might be interested in your company’s products or services. One way are YouTube cards, which can be added to videos, creating a clickable CTA that prompts viewers to respond. The cards allow you to add more visual components so that they are more interactive and engaging with viewers, therefore attracting more eyeballs. They also can appear during any point during your video and can include downloadable content and outside links.
There are five different types of YouTube cards you can add to your videos:
* Video or playlist to promote your own content.
* Redirect to another YouTube channel.
* Donation featuring a nonprofit of your choice to encourage donations.
* Poll to encourage viewers to participate in a multiple choice question.
* Link that redirects users to an approved website, preferably your own.