Facebook Ads and Campaigns.

                      1. Why to use Facebook Ads ?

 

  Facebook advertising is now one of the most effective tools out          there to grow your business, Create loyal Customers and                    Generate leads and sales. These are now over 3 million business        advertising on Facebook and there's never been a better time to          start than now. 

  Here are just a few reasons why the Facebook Advertising is              hugely exciting for marketers :

  * Audience Size : Facebook now boost over 1.13 billion daily              active users on which 1.03 billion of which access the social              network via mobile devices.

 * Attention :   People spend a lot of time on social networks. the         average users spends about 50 minutes just on Facebook,                   Instagram and messenger every day.

 * Organic reach decline :  organic reach on Facebook has been in        decline for few years now and has almost hit zero. If you want to        break through now. Facebook is all about Pay to play network.

 * Targeting :   The targeting options within Facebook Ads is                incredible business can target users within by locations,                      Demographics, Age, Gender, interest, behaviour and much more.

  2. pros and cons of Facebook Advertising :

 The pros and cons of Facebook which are useful in creating a better   Facebook Ad.

Pros :

. Campaigns are easy to track.

. Immediate influx of traffics.

. Complete control over your daily budget and maximum Cost - per      click.

. Instant returns on investment ( You can easily define a cost per          conversion and understand what your profit is ) 

.  More targeting options, Including towns, regions, Ages, Likes,            interests, Income brackets and other demographics.

. Easier to setup google ad words.

. The ability to reach early on in the buying process, before they are    aware of their need. while capturing of those who are aware of            their need in a subtle way.

Cons :

.  If setup and managed incorrectly it can be costly, but less so than       the google ad words.

.  Depending on your target market, the majority of the large                 potential and audience can be irrelevant for instance we would not     recommend.

   Facebook advertising if someone only serves or supplied their           products and services to one town.

  . There's no option to target your ads at certain times within the day

     or on certain days of the week unless you choose a lifetime                 budget.

  . Most suitable for those operating B 2 C Markets.

  . Reaching people too early in the buying cycle could potentially          reduce goals conversion rate.

                               How to choose a Ad type :

 when you got to create a new Facebook ad ( By clicking green     button on your dashboard) you will get to choose among those 11 different options all which with a unique focus for growing business of your page.

Lets start how to make Facebook Ad Campaign :

* Boost your post :  After you click to create a new ad and choose 

  

 " Boost your post " the next steps are : 

 . choose one of your Facebook page or enter its URL.

 . Select a previous update that you have published to your page ( or create a new update )

 . Give this campaign a name.

  

At the next step, you can set your audience and budget ( Jump to the section in this past about audience and budget)

From this screen you can change the post you would like to boost and (Here's the most hands on part of this step ) you can view how your boosted post will look in three different location with Facebook.

 . Desktop News feed

 . Mobile News feed

 . Desktop right column 

  You can also boost post directly from face book page or News feed

 * Promote your page :  After you click to create a new ad and             choose  "promote your page" The next steps are:

    . Choose one of your Facebook pages or enter its URL.

    . Give this campaign a name the next step, you can set your                  audience and budget.

3. Send people to your website :

    .  Enter the URL you would like to promote.

    . choose the conversion pixel to further track the performance of        the ad.

    . Give this campaign name.

   

     You can add single image or video or multiple pages.

4. Increase conversions on your website :

   .  connect a Facebook page.

   . write a headline that appears under your chosen image / video.

   . Add description text to go above the image /video.

   . Choose a call to action.

   . Choose where you would like to ad to appear : In the News feed 

     ( Desktop mobile) on Facebook ad network.

5. Get the installs of your app : 

      For this ad type in particular there are just a  handful of                      difference :

     * Ad preview : App installs ads only appear on mobile app and             websites.

     * Deep Links : you can link directly to a particular screen or state         with your app. For instance if you have a URL that points to a           specific product page or account page within the app, you can             link directly there.

   

6. Increase engagement in your app :

  with the " increase app engagement " ad type you will likely to be interested in Facebook deep link setting, where you can link to specific places within the app and drive more engagement there for instances at buffer we might advertise to current app user and include a link for them to view the post in their queue.

7. Reach people near your business :

   By default the map will center on your business street address you can enter any address you would like to text box below the map and set radius to any of 8 defaults 

These are the options available for you :

  . Like pages 

  . Call now 

 

  . Learn more 

  . Send messages.

  8. Raise attendance at your event :

 Most of the rest of the ad is take care of you. Facebook automatically includes the data and time the event title the location, and the number of the people interested and attending the call to action button on the desktop news feed is interested.

 9. Get the people to claim your offer :

  For creating an offer you can do this directly from the ad editor itself, or you can create offers from Facebook page directly. If you're on you Facebook page click on the "offer" link just above the text editor. For the offers you can call it our directly in the headline and the the text . Then link to a landing page or include a promo code. in addition you can set the dates offer as well as limit o the number of people who takes advantages.

10. Get video Views :

 After the video has been selected you can edit the way the ad appears by customizing the text and buttons by default, Facebook doesn't show a button allowing the ad to focus on purely gaining more video views you can edit the text that appears above the video.

If you would likely to include a button with the ad there are seven choices from " call to action "

. No Button 

. Book Now

. Download 

. Learn more 

. Shop now 

. Sign up 

. Watch More.

11. Collect leads for your business :

 After setting the audience and budget, you will go to the ad creative building the ad will be the same as it is for most other campaign you can customize the image and the text that appears in all places on the ads.

      

  

 

 

 

  

  

How Social Media Marketing useful for Business.

                   Social Media Marketing For Business :

                     1. What is Social Media Marketing ?

         Social media marketing (S M M) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Also known as digital marketing or e-marketing. 

Social media marketing requires both strategy and creativity.

           2. Benefits of Social Media Marketing for Businesses :

  For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family in far away places, they also are powerful ways for marketers to create two-way conversations with potential customers.

Through social media, marketers can :

* Engage their audience. Engagement is a great way to establish trust with customers and build a relationship that can develop over time.

* Create new leads. Marketers can raise awareness and generate traffic among general users, and some of that buzz can develop into tangible leads.

    3. Managing your social media on one Marketing Management           platform :

 When your brand is ready to get started with social media, manage      everything on one marketing management platform with Co                Schedule. It empowers teams to :

• Schedule and automate single posts and complete cross-channel campaigns on every network.
• Manage social media workflows and team communication.
• Measure performance with robust social analytics.

   

              4. Types of Social Media Marketing Campaigns :

      Marketers have different options when it comes to planning campaigns on social media. The one they choose should depend on the desired outcome. The main campaigns that do that best are :

  * The Prospecting Campaign :

 Prospecting is all about reaching entirely new customers who, in the past, have not interacted with your product or service. These campaigns are driven by outreach through content that makes users pause to learn more. Here are some tips to help drive your prospecting campaign :

• Research to identify prospects. Create a list of keywords that will appeal to this target audience and embed them as hashtags within your post. Search pages and create a list of potential prospects and observe their social media behavior to determine how best to approach them.
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• Show interest in prospects. Observe their posts and respond in kind with content that they might find useful. This way you’re presenting yourself as a solution provider opposed to someone who just wants a quick sale.
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  *  The Re-targeting Campaign :

      At this stage, a prospecting campaign can turn into one that retargets users who you’ve engaged with but who neglected to take further action. Retargeting is about identifying users who showed interest in your product or service on social media and gently circling back to them to see if you can engage them in a way that gets them to engage on a deeper level.

The way to structure your website for retargeting is:

• Place a small piece of code, commonly referred to as a pixel, on your website.
• Each visit the code will drop a cookie into their browser.
• Now when your visitors browse online, they will see your retargeted ads.
• They will then be redirected to your site.

    * The Conversion Campaign : 

       The conversion campaign is focused solely on converting users into either paying customers or getting them to take action in other ways such as:

• Downloading a white paper, presentation, or case study.
• Joining an email list.
• Completing a form or a survey.
• Engaging in an online chat with a customer representative.

         5. Creating your Social Media Marketing Strategy :

 * A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends, and coworkers. This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access.

                     6. picking a Social Media platform :

   Choosing a better social media platform is the most important             aspect to get good business for your brand.

   Some of the social Media Platforms like :

  *  Facebook :

    Facebook allows businesses to target audiences through self-serve tools like Facebook Analytics that gives them reports that track the performance     of each ad. These are the few features of Facebook :

      . Facebook Insights

      . Facebook Analytics 

      . Facebook video

      . Facebook Ads.

 

   * Instagram :

   Every year Instagram makes business marketing easier and more targeted through an extensive list of features and analytics tools that help business owners create profiles, attract followers, build engagement, and develop insights into their customer base and, of course, sell their products and services with speed and efficiency.

 Among the tools that Instagram offers marketers :

  . Instagram Insights 

  . Instagram Lead Ads

  . Instagram Stories

  . Instagram Videos.

 *  Twitter :

Tweets. These can be a mixture of entertaining, educational, and promotional, but the key is to post regularly so they appear at the top of follower streams. Marketers can guide followers to promotions, demos, downloads, their website, and more, as well as engage one-on-one with followers.

 .  Twitter chats 

 .  Twitter Hashtags

 . User Mentions 

 . Twitter Lists

 . Periscope.

  *  YouTube :

The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive videos that can build followers.

• Assessing video watch behavior. This powerful analytics data lets you evaluate how your videos are performing. You can access it within Creator Studio. There you can go through the data found in the “Watch Time” reports
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•  Just count up the number of subscribers, likes and dislikes, shares, and comments.

   * LinkedIn

For businesses, LinkedIn is an effective tool for collaboration, sharing best practices, and targeted marketing efforts. Independent organizations can participate in various groups to expand their network. 

LinkedIn is helpful in prospecting campaigns to generate new leads.

• Sales Navigator. This gives marketers an edge in lead generation, business development, and brand awareness on the platform. It takes about an hour to set up and, once ready, offers a predictive search so the more you use it the faster it will work to tailor your results to your needs.
• LinkedIn Elevate. This platform lets a company manage and measure the impact of their employee advocacy campaigns.

    * Pinterest :

       Pinterest Businesses can curate visual content ranging from videos to infographics to images. Marketers can use Pinterest the following ways:

• Have their Pinterest pages double as landing pages for email campaigns or presentations.
• Use the Promoted Pins feature to target users based on keywords as well as user interests, location, language, device, and gender.
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7. Creating Content for your Social Media Marketing Strategy :

    Once you have established the type of campaign, strategy, and social media platform you plan to use to execute it, you’ll need the right content to put everything into action. Content that works best on social media offers values to users through each stage of the buyer journey.

 

     

                                                                      

FACEBOOK ADS OBJECTIVES

               TYPES OF FACEBOOK ADS OBJECTIVES

1. PAGE LIKES :

On Almost all ad types and placements a Facebook page is associated with it and have the option of liking the page even though it is not a page like ad.

but if your goal is to get much page as much page likes as possible then this campaign objective is the best for us. because Facebook will look for people who are most likely to like your page and get you the best result possible.

2.WEBSITE CLICKS:

This ad type focuses on getting you the most clicks at a price point you choose, This is optimal for advertisers who are looking for targeted traffic to a website or squeeze page of their choice. this is a primary ad type to see.

3.VIDEO VIEWS:

This is one of facebook's newest addition, you are now able to upload videos and promote the video.With these objectives, Facebook will charge you per view. This is pretty grating for video bloggers or people who have something to show the world.

4. ENGAGEMENT:

Engagement campaign is probably one of the most overlooked campaign objectives and has the ability to make a post go viral. Facebook promotes this post to people who are most likely to share, comment, like or even like the page. This way you get organic visitors in addition to paid visitors.

5. MOBILE APP INSTALLS:

This is the campaign where most app developers will be looking at.This campaign is perfect for anyone who wants to promote their apps and get a massive amount of installs at a fast rate.you need proper targeting to get chape installs for tier 1 countries.

6. OFFERS PROMOTIONS:

This campaign objective is perfect for anyone who has a coupon or offers to promote.You have the option to add and edit the amount of coupons available and offer expiration

7. CONVERSIONS:

Saving the best for last, for most advertisers this what they need.Conversion campaigns are optimized and priced precisely for getting the visitors to the conversion page.
if your looking to build a list, make a sale or even want to sign up new users this should be a main objective for you.

8.BRAND AWARENESS:

The Awareness which help to increases your business. This objective is for advertisers who want to show ads to the people who are more likely to recall them.
When using the Brand Awareness objective, here's how often people will see your ads.
Your ads will reach your audience up to two times every five days by default.This means that, over a four-week campaign, people will see your ads around ten times.

9.REACH OBJECTIVES:

The Reach objective helps you reach the maximum number of people in your Facebook audience and control how often they see your ads.
you can choose to maximize your reach or impressions for the entire duration of your campaign. 
You can set frequency controls for how many times a person sees your ad and the minimum number of days between each time they see it.For example, let's say you want your ads to reach a large proportion of your target audience to help increase sales. 
You can also optimize your reach with location targeting to reach people within a certain radius of your business location. 
You can choose the Reach objective to show ads to a larger portion of your audience. 
If you want to make people more aware of your brand or a new product, you can set frequency controls so that people see your ads more often.

FACEBOOK ADS PLACEMENTS

THERE ARE FOUR TYPES OF FACEBOOK ADVERTISEMENT OPTIONS: 

1. RIGHT-HAND SIDE ADS 

2. DESKTOP NEWS FEED ADS

3. MOBILE NEWS FEED ADS 

4. 3rd PARTY MOBILE ADS 

1.RIGHT-HAND SIDE ADS(RHS) :

RHS WERE THE VERY FIRST FORM OF ADVERTISING VIA FACEBOOK,THEY ARE AN OLD BUT FAIRLY USEFUL PLACEMEN. THERE ARE THE ADS THAT YOU SEE ON THE FAR RIGHT SIDE OF THE NEWSFEED. 

PROS OF RHS :

1.LOW CPM.
2.EXCELLENT FOR BRANDING. 

CONS OF RHS :

1. LOW CTR (AVG OF 0.5% TO 1%).
2. HIGHER CPC.
3. LIMITED TEXT ALLOWED.

THE ONLY REASON YOU SHOULD ATTEMPT TO USE RHS ADS IS WHEN YOU ARE LOOKING FOR GETTING YOUR IMAGE OUT, THERE, PEOPLE MIGHT NOT NECESSARILY CLICK BUT THEY WILL SEE IT AND FOR A CHEAP CPM RATE IT IS PERFECT.RHS IS THE BEST USED BRANDING.

2. DESKTOP NEWS FEED ADS :

DNF IS THE ABSOLUTE BEST THING ABOUT FB ADS, IT HAS A HIGH TEXT ALLOWANCE AND THE IMAGES ARE BIG AND EXTREMELY HARD NOT TO NOTICE. THEY CAN BE USED FOR ANY KIND OF ENGAGEMENT NEEDED. 

PROS OF DNF: 

1.HIGH CTR (AVERAGE OF 2% TO 8%) 
2. LOW CPC 
3. Liberal AMOUNT OF TEXT ALLOWED 
4. HARD NOT TO NOTICE WITH A GOOD IMAGE 
5. CAN GO VIRAL WITH SHARES ALLOWED 

CONS OF DNF: 

1. HIGH CPM 
2. CAN BE COSTLY IF NOT USED CORRECTLY 

DNF IS A POWERFUL PLACEMENT WHEN COMBINED WITH EFFECTIVE TARGETING, IT CAN GET YOU SUPER CHEAP TARGETED THAT YOU WILL NOT FIND ANYWHERE ELSE.

3. MOBILE NEWS FEED ADS :

IN THIS EVENT YOU NEED MOBILE VISITORS OR APP INSTALLS, THEN THIS DEFINITELY YOUR ONE AND ONLY STOP MNF ARE LIKE DNF BUT WITH STEROIDS THIS PLACEMENT IS GUARANTEED TO GET YOU RESULT YOU CAN BE PROUD OF.

PROS OF MNF: 

1. LOW CPM 
2. HIGH CTR 
3.EXCELLENT VISIBILITY 
4.PERFECT FOR APP INSTALL 
5.CAN GO VIRAL PRETTY QUICKLY 

CONS OF MNF: 

1.LIMITED TEXT AVAILABILITY 

2.MAY SOMETIMES CUTOFF TEXT 

4. THIRD-PARTY MOBILE ADS :

FACEBOOK HAS TEAMED UP WITH A COUPLE OF COMPANIES TO SHOW ADS YOU MAKE IN FACEBOOK TO BE SHOWN IN OTHER APPS OR MOBILES SITES.NO GOOD RESULT HAVE BEEN SEEN BY THIS PLACEMENT, I DO NOT RECOMMEND IT UNTIL IT HAS A BIGGER AUDIENCES.