YouTube For Business and Marketing.
1.What does YouTube Means ?
"YouTube" is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google The platform is now responsible for 11 percent of all global video traffic, second only to Netflix.
The dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive videos that can build followers.
2. How to optimize your YouTube channel :
More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness. Ways to do this effectively include:
1. Design a compelling YouTube channel Homepage :
Your home page is the first thing people see, so it needs to make a good impression. Take time to build a professional home page that encapsulates what your channel is about.
* Choose a compelling profile picture : You want to choose a picture that is clean and identifiable.
* Upload Channel Art :
At the top of your channel home page is the header image. Add your channel schedule and personalities to the art work.
* Select a channel trailer :
The trailer, which auto plays when someone visits your channel, is your channel’s elevator pitch and could be your only chance to gain or lose a subscriber. Aim for a 1- or 2-minute video that tells people what your channel is about and make the trailer content fun and interesting.
* Create playlists :
On the home page, you can feature playlists of your best work and each playlist can appear in a different section, with up to 10 sections.
* Add featured channels :
Featured channels appear on the right side of your channel home page. When you include friends’ channels and/or other channels you enjoy, the featured channels list will create a connection in people’s minds and in the algorithm between your channel and these featured channels.
* Create an about page :
Your About page is accessible via a tab on your YouTube channel home page. On your About page, include a short, persuasive description of your channel and focus on the first few sentences.
2. Research keywords for Tags, Titles and Description :
Valuable keywords and tags boost rankings for your videos, playlists, and entire channel, giving you extra visibility in search results, more suggested views, and better subscriber conversion over time. Research relevant keywords and start working them into your video titles, descriptions, and tags.
Add keywords to your channel to :
In addition to adding tags and keywords to videos, don’t forget about channel keywords, which are specific words that can make your video discover able outside of YouTube. They help the algorithm determine which other channels and videos to use for recommending your videos.
3. Optimize your channel and videos for Watch time and
Audience Retention :
YouTube has ways you can tweak your channel to deliver number of views it generates. Watch time, or audience retention, is the total amount of time in aggregate that viewers spend watching your videos. If your videos boost watch time, YouTube is more likely to promote your channel through recommended videos, which will result in more views.
There are four things you can do to increase viewing to your channel:
. Structure playlists to drive a linear viewing experience.Creating playlists of your YouTube videos is a way to guide potential viewers toward a longer viewing experience where they watch more of your best content.
. Choose titles and thumbnails that accurately reflect your content.
The titles and thumbnails of your videos impact your video views and rankings. They serve as the primary trigger for viewers to click, and give preliminary insight into a video’s content. Choosing the right combination of thumbnails and titles can help you improve your watch time.
Getting more viewers overall will increase the likelihood your YouTube channel will get noticed and watched by your target customer. Five ways to do that are :
* Monitoring your target audience to reveal commonly shared questions your video can answer.
* Develop a signature production style so you know what to expect.
* Deliver a strong call to share via cards and end screens.
* User creator studio to optimize your channel and videos for increased discover ability.
* promote your channel and videos on the platforms your audience frequent.
There are four ways you can optimize your YouTube titles, keywords, and tags to ensure a higher ranking than what you have now:
* Gauge topic interest with Google friend
* Assess keyword search volume and competition with User suggest.
* Mine YouTube auto suggestions for additional Keywords.
* Research video tags with vidlQ.
How to advertise on YouTube :
Another way to advertise on YouTube is re marketing and re targeting. When most people think about remarketing or retargeting, they think about reaching someone who has been to their site but didn’t convert by buying a product, downloading a guide, or taking another desired action.
How to monitor Analytics for You Tube :
Analytics are key to understanding which ads work and which ones don’t. Google Analytics works with YouTube to measure conversions from your ads. In other words, tracking where people are coming from before they land on your website. You first need to set up Google Analytics for your YouTube channel, receive the generated ID number, and then enter it within YouTube’s advanced settings.
How to generate leads with YouTube :
YouTube is a useful lead generator depending on how you use it. The platform has several tools to capture and collect leads so you know who is watching your content but also who might be interested in your company’s products or services.
There are five different types of YouTube cards you can add to your videos:
- Video or playlist to promote your own content.
- Redirect to another YouTube channel.
- Donation featuring a nonprofit of your choice to encourage donations.
- Poll to encourage viewers to participate in a multiple choice question.
- Link that redirects users to an approved website, preferably your own.
Besides YouTube Cards, two other organic tactics that can boost your content are:
Landing Pages with End Screen :
End screens are a mobile-friendly YouTube feature that lets you end your videos with a CTA. You can use an end screen to prompt viewers to check out your other videos, channels, or playlists. You can also encourage viewers to hit the Subscribe button for your YouTube channel to promote your website, products, services, or newsletter.
Leads Via Search :
A detailed YouTube video description can go a long way toward improving discoverability. You need to optimize it for both YouTube and search engines. Longer and more in-depth video descriptions have a better chance of ranking high for relevant web searches. That’s because contextual keywords are the heart and soul of Google and YouTube queries.
