About Influencer Marketing .

            Influencer Marketing and its uses :

                       1. what does Influencer Marketing means ?

       At a fundamental level, influencer marketing is a type of social   media marketing that uses endorsements and product mentions from   influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works   because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

  

                2. How does Influencer Marketing work ? 

     If you’re a marketer and you’re feeling the pressure to deliver            more revenue while having less control over messaging, you’re          not alone. The landscape of marketing has changed significantly        and consumers determine the messaging they want to see. Brands      no longer have center stage, consumers do. If you want to be a            part  of consumer conversations, you have to play by their rules.        Social media is where consumers are having conversations today,      and one of the most impactful by products to emerge is that of            influencer marketing. 

    At a high level, it is a form of branded engagement where                  marketers  connect with those who boast prominent social                 footprints.   

             3. How to get started for influencer Marketing ?

 Since influencer marketing is a discipline all its own, you’ll need a few unique components to build an influencer campaign. Here are the steps we teach to help our clients build influencer campaigns :

1. Planning Your Influencer Marketing Strategy
2. Influencer Identification & Selection
3. Program Workflow and Automation
4. Monitor & Track Key Metrics
5. Optimized Distribution.

   

 There are a few key points to remember They are :  

 * KNOW YOUR AUDIENCE :

   A common mistake brands and agencies make is to decide first the    type of influencers they would like to work with. We recommend      stepping back and looking at your audience. Who are you trying to    reach? Who is the target market for your message?

 

 * SET CLEAR GOALS:

Many of the common goals for influencer marketing campaigns are: Brand Awareness, Get people to try a product, Gain Social Media followers, and Increase sales.

  

*  DEFINE HOW YOU’LL MEASURE SUCCESS

The last key ingredient is how you or your client plan to measure success. These often roll up to higher level marketing goals or key performance indicators (KPIs) you hope to achieve. By setting up the right tracking methods you’ll be able to identify where a consumer is in the decision journey. i.e. Awareness, Purchase Consideration, Preference, or Loyalty.

   Key Components of Influencer Marketing :

   1. Planning Your influencer Marketing strategy :

       Developing a successful influencer marketing strategy takes careful thought and planning. To get started you’ll want a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

  2. Influencer identification & Selection :

     These are of different types :

     * CELEBRITY INFLUENCERS

These social media stars have broken out and command a pretty penny to work with, but leveraged for their own brand name and cache’ of followers. They can deliver on a large scale and are great to use as the face of a campaign.

     * HIGH-QUALITY CONTENT CREATORS

These are the high volume content producers that have attracted a sizeable audience because they’ve gotten to know them during their building process. These people know how to create content for a certain type of audience and have data to understand what works and what doesn’t.

       *  BUZZ BUILDERS AND PROMOTERS

Are great at getting the word out and have audiences that range in size. Some are large deal focused bloggers and other are know for spreading the word on what’s hot and can help get your brand the attention you are looking for. They will help you scale your outreach efforts with little collaboration.

        * ADVOCATES AND EMPLOYEES

These brand ambassadors naturally love your brand and can be found online talking about you already. Pay attention to your social channels and invite them to share and create content. These people already love your brand and are willing to talk about what you are doing.

     3. Content Collaboration & Campaign Workflow :

    The key to any great Influencer Marketing campaign is creating great content. Content that is compelling to its target audience, authentic to the storyteller’s voice, and delvers against your bran objectives. If even one piece of this equation is missing, the content will fall flat. How do you create great content?

One way this can be done is by giving your influencers an experience or brand immersion they won’t be able to stop talking about. Experiences provide the creative inspiration influencers crave, and also align nicely with your brand messaging since you control the atmosphere.

  4. Optimized  Distribution :

    Using influencers to create content that will attract the right audience is the bedrock of any influencer marketing strategy. But it doesn’t just stop with the content being posted on their site, or across their social channels. So what else can you do with it? Build a content strategy to extend its usefulness over your whole marketing strategy. Use influencer content in quotes and testimonials. Feature top tier celebrity influencers in your TV or print ads. Even share your content in a dedicated section of your brand newsletter.

 5. Monitor & Analytics :

   Different metrics and methods for measurement can be used to define your success as it ladders to your original goals. Take a look how online actions map to the consumer decision journey:

  *  Awareness

  * Consideration

  * Preference 

  * purchase

  * Loyalty.

 

    4. Why Influencer Marketing is Important  for your Brand ?

    There are so many reasons why you should incorporate influencer marketing and allocate a budget for it in your marketing strategy. Below you will find some reasons why influencer marketing is important from an influencer’s point of view.

  * People are blocking your ads :

Lastly, more people are now days blocking your advertisement on the Internet (Barker, 2016). The 2017 Ad block Report from PageFair shows that over 600 million devices uses ad block, and this number grew by 30% globally since 2016. With this report, I suggest it is time for you to stop wasting your money on ads that you consumers block and focus on channels that people trust and as mentioned before, consumers trust influencers (Bughin, 2015). Influencer marketing reaches the ad block generation with the information they want (Callius, 2017).

 5. What are the Misconceptions about Influencer Marketing 

As influencer marketing grows in popularity, so do myths and bad habits. People start looking for shortcuts to creating valuable, game-changing content, but shortcuts create chaos. To compensate for pushback, TapInfluence offers some rebuttal: First, there is no easy answer. Building success takes work, but it is accessible to anyone who is willing to put in the time and effort to meaningfully connect with their
audience. Second, you can do it at a fraction of the time and cost.

* Its Too Manual .

* It's only for Big Brands.

* It Can't be measured who knows if it really works.

* It's just Celebrity Endorsement .

* They're just Ads that look like content 

* It's only about finding Large Reach

* Isn't it just influencers setting out.

* We can just produce content ourselves .