Instagram stories for Business :
2. Why Instagram stories are a powerful tool for business :
With over 500 million daily users, Instagram Stories are a great way to reach potential new customers — and build a stronger connection with your existing ones.
Instagram Stories first launched in 2016, and have grown in popularity on the platform ever since. In fact, the average number of feed posts published by Influencers has declined every year since stories entered the scene.
As consumers expect a more authentic connection from the brands they support, 24-hour stories have risen as the perfect outlet for off-the-cuff to-camera content with minimal post production, with brands like Everlane leading the way.
3. How to Boost Engagement with Instagram stories for Business :
Instagram Stories have tons of easy-to-use features that encourage audience engagement — from one click polls to instant emoji slider stickers.
And if you’re running low on inspiration, Instagram’s new Create mode has tons of pre-populated stickers designed to kick-start your creativity and encourage more engagement.
Decorating your stories with a handful of these features each week can be great for driving more audience interactions, which in turn can work wonders for boosting your overall ranking with the Instagram algorithm.
* Instagram Stories Engagement - Boosting Features :
#1. Polling Stickers :
Poll stickers are one of the quickest and easiest stickers for your followers to get involved in, making them a great option for an instant engagement boost.
Polls are a fantastic way to drive more audience interactions, and often the most simple ones work best.
#2. Emoji Slider Sticker :
Emoji slider stickers are another easy engagement opportunity for stories, and can be surprisingly versatile thanks to the huge amount of emojis on offer.
Not only are they great for getting a quick sentiment reaction, but they can also be used more creatively too.
This creative solution is great for making viewers feel personally involved, so they are more likely to engage with their content and take note of any product recommendations.
# 3. Question Stickers :
Questions stickers have been hugely popular since their release last year — and for good reason, as they’re awesome for encouraging more interactions.
From gathering feedback on products like @amazonthedrop to inviting questions for a Q+A, Questions stickers are a fantastic way to prompt timely responses from your audience.
# 4. Quiz Stickers :
If you’re looking for a quick and fun way to encourage more clicks from your audience, Quiz stickers are where it’s at.
They can also be a fun and light-hearted way to communicate your brand story, or details about a new product launch. For example, you could share a quiz about your company mission, or the year your business was founded.
# 5. Chat Stickers :
Instagram also released the Chat sticker last year, which is a great tool for setting up a quick chat forum with up to 32 participants.
You can cherry pick who is accepted to join the chat, and can lead a conversation on a topic that matters to you or your business goals.
Due to the limited number of participants, this can be a great resource for testing out new product ideas or marketing concepts with an engaged focus group.
#6. Go " LIVE " :
If you’re looking for an instant engagement boost, going live on Instagram Stories can be a great strategy.
Not only is this a good way to capture your followers’ attention, but it’s also an excellent forum for encouraging tons of questions and comments.
4. How to drive sales from Instagram stories for Business :
* Instagram stories sales - Driving Features :
#1 : Product Stickers :
If you want to drive more sales directly from Instagram Stories, “Product” stickers are a good place to start.
The sticker allows you to tag specific products in stories, just like you can with regular Instagram shopping posts, no matter how big or small your following — creating a super streamlined way for your audience to shop your products.
#2. Links :
Although this functionality is an instant win for encouraging conversions, there are several ways to make this feature even more valuable for your brand.
To start, it’s always worth promoting a link in your Instagram Stories. Whether it’s done verbally or through a text caption, providing a quick explanation for why someone should “swipe up” is a good start when it comes to driving clicks.
#3. Countdown Stickers :
The Countdown sticker is an awesome tool for building hype around an upcoming product release or sales event on Instagram — which is great for generating more sales.
Vintage children’s clothing brand Worn By Littles uses the countdown sticker to build anticipation around their monthly edits, creating a pool of excited customers before their products are even available online.
#4. Instagram Story Ads :
Instagram Stories ads are the perfect way to showcase your brand, business, and products to an already engaged audience.
In fact, according to Instagram, 75% of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads.
Using Facebook’s Ads manager, you can create Instagram ads that show up within Instagram Stories.
Once you’ve determined the audience that you want to target and the objective of your campaign, make sure you select Instagram Stories as your ad placement and follow the prompts to set up your ad.
5. How to get more views on Instagram stories for business :
Alongside Instagram Stories ads (covered above) there are many ways to boost the virality of your content — and the best thing is, they don’t cost a thing!
#1. Hashtags :
When it comes to increasing your reach organically on Instagram, hashtags and location tags are hands down one of the best ways to do it!
And Instagram Stories get their own dedicated space at the top of a hashtag or location search result page — so if you’re not adding hashtags to your stories yet, now’s the time to start.
You can add as many as 10 hashtags to each Instagram story, including 1 clickable hashtag sticker — and they should always be relevant to your content and target audience.
# 2. Post Consistently :
It may sound like a pretty basic tip, but consistently posting can be one of the simplest ways to drive up your Instagram story views.
The more consistently you post Instagram Stories, the greater chance you have of reaching your audience as they tap through their stories feed throughout the day.
Conclusion :
By following the above strategies you can get better engagement for your brand and you will get good business for your company.