Paid Search Advertising :
Paid search marketing puts this model into practice, by allowing marketers to advertise on SERPs specifically through pay-per- click or pay-per-view means.
Now let’s dive in to how paid search marketing goes hand in hand with PPC advertising.
2. What is Pay Per Click (PPC) Advertising?
Pay-per-click or PPC advertising is a type of advertising where businesses pay a fee for each time that a user clicks on an ad. There are many different platforms that offer PPC advertising, including Facebook. However, in this post, we are going to focus on the most popular form of PPC advertising – paid search advertising.
Paid search advertising involves placing PPC ads on search engines like Google. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the business, the PPC ad will appear at the top of the page in their search query.
Remember, every time that a visitor clicks on your ad, you are paying the search engine a small fee. When you set up your PPC ad campaigns effectively, you will find that this fee is minimal because the visit is often worth more than you are paying for a click. In other words, you pay a small fee for the click, but the money you stand to gain on a sale is much more significant.
In the end, Google rewards advertisers who create relevant PPC ads that are strategically targeted to the right customers. The more relevant your ad campaigns, the less the search engine will charge you per click. The lower your cost-per-click, the more profit you will make from your PPC ad campaigns. That’s why it’s vital that small businesses are strategic about their ad campaigns and learn to manage these campaigns effectively.
3. How paid search works ?
Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword.
A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.
These auctions are what keeps the gears of PPC moving.
Auctions begin when someone searches for something on a search engine; if there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers. The ads that win the auction then appear on the search engine results page.
To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.
Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.
4. Benefits of paid search Advertising for small business :
So why do you need PPC ads? There are many benefits of paid search advertising for small businesses like yours. Here are just a few:
1. PPC ads produce fast results.
Organic search engine optimization efforts take time. No matter how optimized your content is for the search engines, you won’t start to see results right away. On the other hand, PPC ads bring immediate traffic to your site from the search engines. This makes paid search advertising a great complementary tactic to help support your SEO efforts.
2. Paid search ads help you generate more qualified leads.
Another benefit of PPC ads is that they help small businesses bring in more leads to their website. More than that, the leads that are coming to your site from your PPC ads are more relevant. With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your brand. This means that the traffic you drive to your site from these ads is more qualified.
3. PPC ads provide measurable results.
Another benefit of paid search advertising is that it provides measurable results. You can clearly measure every aspect of your PPC ad campaigns including the number of clicks, the cost per click, and how many sales are coming from these clicks. This helps you make better use of your ad budget and find ways to improve your results over time.
4. Paid search advertising improves brand recognition.
PPC ads on Google can also help your business improve brand awareness over time. Not every search engine user is going to click on your ad when it appears in the search engine results. However, the more often they search for related industry keywords, the more often they will be exposed to your brand name and site link. This helps improve brand recognition and may result in a later sale.
5. It’s great for local search.
Many small businesses are targeting customers that are in close proximity to their location. The good news is that paid search advertising is a great way to target local traffic. When consumers use their mobile devices to search for stores nearby, they will see your PPC ads and be able to click on them for directions to your location. There is also a call option on mobile ads that allow the user to call your location right from the ad.
6. PPC ads are budget-friendly.
Though it may seem counter-intuitive because you are paying per ad click, paid search advertising can actually be budget-friendly. This makes it an ideal tactic for small businesses that are working with a limited budget. Since you are able to target specific types of consumers and measure every aspect of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI. You can set budget caps, and the search engines will not spend more than you tell them to.
2 Comments
CommentsPPC one of the effective and trendy marketing strategy in 2021. We should maintain balance between paid search and organic search. PPC is good option for modern business growth. It offers quick results, and reliable returns, and it’s also one of the most ubiquitous styles of advertising. It helps businesses gain greater visibility on search engines. by using PPC software you can control your paid campaign very well.
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