THERE ARE FOUR TYPES OF FACEBOOK ADVERTISEMENT OPTIONS:
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1. RIGHT-HAND SIDE ADS
2. DESKTOP NEWS FEED ADS
3. MOBILE NEWS FEED ADS
4. 3rd PARTY MOBILE ADS
1.RIGHT-HAND SIDE ADS(RHS) :
RHS WERE THE VERY FIRST FORM OF ADVERTISING VIA FACEBOOK,THEY ARE AN OLD BUT FAIRLY USEFUL PLACEMEN. THERE ARE THE ADS THAT YOU SEE ON THE FAR RIGHT SIDE OF THE NEWSFEED.
PROS OF RHS :
1.LOW CPM.
2.EXCELLENT FOR BRANDING.
CONS OF RHS :
1. LOW CTR (AVG OF 0.5% TO 1%).
2. HIGHER CPC.
3. LIMITED TEXT ALLOWED.
THE ONLY REASON YOU SHOULD ATTEMPT TO USE RHS ADS IS WHEN YOU ARE LOOKING FOR GETTING YOUR IMAGE OUT, THERE, PEOPLE MIGHT NOT NECESSARILY CLICK BUT THEY WILL SEE IT AND FOR A CHEAP CPM RATE IT IS PERFECT.RHS IS THE BEST USED BRANDING.
2. DESKTOP NEWS FEED ADS :
DNF IS THE ABSOLUTE BEST THING ABOUT FB ADS, IT HAS A HIGH TEXT ALLOWANCE AND THE IMAGES ARE BIG AND EXTREMELY HARD NOT TO NOTICE. THEY CAN BE USED FOR ANY KIND OF ENGAGEMENT NEEDED.
PROS OF DNF:
1.HIGH CTR (AVERAGE OF 2% TO 8%)
2. LOW CPC
3. Liberal AMOUNT OF TEXT ALLOWED
4. HARD NOT TO NOTICE WITH A GOOD IMAGE
5. CAN GO VIRAL WITH SHARES ALLOWED
CONS OF DNF:
1. HIGH CPM
2. CAN BE COSTLY IF NOT USED CORRECTLY
DNF IS A POWERFUL PLACEMENT WHEN COMBINED WITH EFFECTIVE TARGETING, IT CAN GET YOU SUPER CHEAP TARGETED THAT YOU WILL NOT FIND ANYWHERE ELSE.
3. MOBILE NEWS FEED ADS :
IN THIS EVENT YOU NEED MOBILE VISITORS OR APP INSTALLS, THEN THIS DEFINITELY YOUR ONE AND ONLY STOP MNF ARE LIKE DNF BUT WITH STEROIDS THIS PLACEMENT IS GUARANTEED TO GET YOU RESULT YOU CAN BE PROUD OF.
PROS OF MNF:
1. LOW CPM
2. HIGH CTR
3.EXCELLENT VISIBILITY
4.PERFECT FOR APP INSTALL
5.CAN GO VIRAL PRETTY QUICKLY
CONS OF MNF:
1.LIMITED TEXT AVAILABILITY
2.MAY SOMETIMES CUTOFF TEXT
4. THIRD-PARTY MOBILE ADS :