TYPES OF FACEBOOK ADS OBJECTIVES
1. PAGE LIKES :
On Almost all ad types and placements a Facebook page is associated with it and have the option of liking the page even though it is not a page like ad.
but if your goal is to get much page as much page likes as possible then this campaign objective is the best for us. because Facebook will look for people who are most likely to like your page and get you the best result possible.
2.WEBSITE CLICKS:
This ad type focuses on getting you the most clicks at a price point you choose, This is optimal for advertisers who are looking for targeted traffic to a website or squeeze page of their choice. this is a primary ad type to see.
3.VIDEO VIEWS:
This is one of facebook's newest addition, you are now able to upload videos and promote the video.With these objectives, Facebook will charge you per view. This is pretty grating for video bloggers or people who have something to show the world.
4. ENGAGEMENT:
Engagement campaign is probably one of the most overlooked campaign objectives and has the ability to make a post go viral. Facebook promotes this post to people who are most likely to share, comment, like or even like the page. This way you get organic visitors in addition to paid visitors.
5. MOBILE APP INSTALLS:
This is the campaign where most app developers will be looking at.This campaign is perfect for anyone who wants to promote their apps and get a massive amount of installs at a fast rate.you need proper targeting to get chape installs for tier 1 countries.
6. OFFERS PROMOTIONS:
This campaign objective is perfect for anyone who has a coupon or offers to promote.You have the option to add and edit the amount of coupons available and offer expiration
7. CONVERSIONS:
Saving the best for last, for most advertisers this what they need.Conversion campaigns are optimized and priced precisely for getting the visitors to the conversion page.
if your looking to build a list, make a sale or even want to sign up new users this should be a main objective for you.
8.BRAND AWARENESS:
The Awareness which help to increases your business. This objective is for advertisers who want to show ads to the people who are more likely to recall them.
When using the Brand Awareness objective, here's how often people will see your ads.
Your ads will reach your audience up to two times every five days by default.This means that, over a four-week campaign, people will see your ads around ten times.
9.REACH OBJECTIVES:
The Reach objective helps you reach the maximum number of people in your Facebook audience and control how often they see your ads.
you can choose to maximize your reach or impressions for the entire duration of your campaign.
You can set frequency controls for how many times a person sees your ad and the minimum number of days between each time they see it.For example, let's say you want your ads to reach a large proportion of your target audience to help increase sales.
You can also optimize your reach with location targeting to reach people within a certain radius of your business location.
You can choose the Reach objective to show ads to a larger portion of your audience.
If you want to make people more aware of your brand or a new product, you can set frequency controls so that people see your ads more often.
