Facebook Ads and Campaigns.
1. Why to use Facebook Ads ?
Facebook advertising is now one of the most effective tools out there to grow your business, Create loyal Customers and Generate leads and sales. These are now over 3 million business advertising on Facebook and there's never been a better time to start than now.
Here are just a few reasons why the Facebook Advertising is hugely exciting for marketers :
* Audience Size : Facebook now boost over 1.13 billion daily active users on which 1.03 billion of which access the social network via mobile devices.
* Attention : People spend a lot of time on social networks. the average users spends about 50 minutes just on Facebook, Instagram and messenger every day.
* Organic reach decline : organic reach on Facebook has been in decline for few years now and has almost hit zero. If you want to break through now. Facebook is all about Pay to play network.
* Targeting : The targeting options within Facebook Ads is incredible business can target users within by locations, Demographics, Age, Gender, interest, behaviour and much more.
2. pros and cons of Facebook Advertising :
The pros and cons of Facebook which are useful in creating a better Facebook Ad.
Pros :
. Campaigns are easy to track.
. Immediate influx of traffics.
. Complete control over your daily budget and maximum Cost - per click.
. Instant returns on investment ( You can easily define a cost per conversion and understand what your profit is )
. More targeting options, Including towns, regions, Ages, Likes, interests, Income brackets and other demographics.
. Easier to setup google ad words.
. The ability to reach early on in the buying process, before they are aware of their need. while capturing of those who are aware of their need in a subtle way.
Cons :
. If setup and managed incorrectly it can be costly, but less so than the google ad words.
. Depending on your target market, the majority of the large potential and audience can be irrelevant for instance we would not recommend.
Facebook advertising if someone only serves or supplied their products and services to one town.
. There's no option to target your ads at certain times within the day
or on certain days of the week unless you choose a lifetime budget.
. Most suitable for those operating B 2 C Markets.
. Reaching people too early in the buying cycle could potentially reduce goals conversion rate.
How to choose a Ad type :
when you got to create a new Facebook ad ( By clicking green button on your dashboard) you will get to choose among those 11 different options all which with a unique focus for growing business of your page.
Lets start how to make Facebook Ad Campaign :
* Boost your post : After you click to create a new ad and choose
" Boost your post " the next steps are :
. choose one of your Facebook page or enter its URL.
. Select a previous update that you have published to your page ( or create a new update )
. Give this campaign a name.
At the next step, you can set your audience and budget ( Jump to the section in this past about audience and budget)
From this screen you can change the post you would like to boost and (Here's the most hands on part of this step ) you can view how your boosted post will look in three different location with Facebook.
. Desktop News feed
. Mobile News feed
. Desktop right column
You can also boost post directly from face book page or News feed
* Promote your page : After you click to create a new ad and choose "promote your page" The next steps are:
. Choose one of your Facebook pages or enter its URL.
. Give this campaign a name the next step, you can set your audience and budget.
3. Send people to your website :
. Enter the URL you would like to promote.
. choose the conversion pixel to further track the performance of the ad.
. Give this campaign name.
You can add single image or video or multiple pages.
4. Increase conversions on your website :
. connect a Facebook page.
. write a headline that appears under your chosen image / video.
. Add description text to go above the image /video.
. Choose a call to action.
. Choose where you would like to ad to appear : In the News feed
( Desktop mobile) on Facebook ad network.
5. Get the installs of your app :
For this ad type in particular there are just a handful of difference :
* Ad preview : App installs ads only appear on mobile app and websites.
* Deep Links : you can link directly to a particular screen or state with your app. For instance if you have a URL that points to a specific product page or account page within the app, you can link directly there.
6. Increase engagement in your app :
with the " increase app engagement " ad type you will likely to be interested in Facebook deep link setting, where you can link to specific places within the app and drive more engagement there for instances at buffer we might advertise to current app user and include a link for them to view the post in their queue.
7. Reach people near your business :
By default the map will center on your business street address you can enter any address you would like to text box below the map and set radius to any of 8 defaults
These are the options available for you :
. Like pages
. Call now
. Learn more
. Send messages.
8. Raise attendance at your event :
Most of the rest of the ad is take care of you. Facebook automatically includes the data and time the event title the location, and the number of the people interested and attending the call to action button on the desktop news feed is interested.
9. Get the people to claim your offer :
For creating an offer you can do this directly from the ad editor itself, or you can create offers from Facebook page directly. If you're on you Facebook page click on the "offer" link just above the text editor. For the offers you can call it our directly in the headline and the the text . Then link to a landing page or include a promo code. in addition you can set the dates offer as well as limit o the number of people who takes advantages.
10. Get video Views :
After the video has been selected you can edit the way the ad appears by customizing the text and buttons by default, Facebook doesn't show a button allowing the ad to focus on purely gaining more video views you can edit the text that appears above the video.
If you would likely to include a button with the ad there are seven choices from " call to action "
. No Button
. Book Now
. Download
. Learn more
. Shop now
. Sign up
. Watch More.
11. Collect leads for your business :
After setting the audience and budget, you will go to the ad creative building the ad will be the same as it is for most other campaign you can customize the image and the text that appears in all places on the ads.