Google Ads and Campaigns. 

   1.  What is google Ads ?

       Google Ads is a google online advertisement program, the 

program  allows you to create online ads to reach audience that are 

interested in the products and services you offer. The google ads 

platform runs on pay per click ( P P C ) advertising you have to pay 

every time a visitor clicks your ad.

Let's Face it :

  Getting the organic traffic to your website is hard. 

There's tons of competition for keywords, social media is now a pay 

to play space and voice search is throwing a wrench in everything 

S E O related.

* About 90.46% of the search engine market share world wide.

* Google has market value of $ 739 Billion.

* An average person conducts 3 - 4 Searches every single day.

Types of Google Ads :

                      

1. Google ads smart bidding.

2. Google gallery Ads.

3. Expanded audience segments.

4. Integrated Ad campaigns with Google Lens.

5. Google video Ads and video searches.

Benefits of Google Ads :

   

. Google massive reach.

. capabilities that allows for a range of targeting.

. Harness intent.

. Maintain full control of your campaign at all time.

. Bring any budget to the table.

. See results laid out in an easy to understand format in Google ads.

. Get quicker results than with SEO .

. Build brand awareness.

. Earn more conversions.

. Maximize R O I with different bidding strategies.

1. Google massive Reach ( 5 billion searches per day ) :

Google has elevated itself beyond a brand to a verb and that's 

because when people have a  question that needs answering their 

first stories is usually "Google" .

people looking for solutions to problem that your business can offer. 

If they've ever used the internet chances are they are the google the 

answer to something and if you can help them to find answer.

    

2. Capabilities that allow for a range of targeting :

 Another powerful technique for adding to your customer base a bidding on long tail keyword search terms like.

" Accounting software for a freelancer marketing these are generally less expensive and they're worth it for capturing  the attention of people who are looking for exactly what you offer . 

3. Harness Intent :

The biggest difference between the people you are reaching with google ads on the people you are reaching with the other forms of advertising is their intent.

Using Ad let prospect come to you then people help them in finding answers and you'll position yourself to earn their business when they're ready to pull out their wallet.

4. Maintain full control of your campaign at all the times.

You used to have  to jump hurdles and bust through thick red tape to run ad campaign that reach as many people as ads can beginning and ending those campaign would take time and resources that could be better used elsewhere.

on the other hand buying ad space with software also known as 

" programatic Advertsing " is easy. For even properly trained employee to do. With some education they'll able to start and stop campaign reach the right people for the right price and do it all simultaneously. 

5. Bring any budget to the table.

Winning a click can cost some business of hundreds of dollars in the legal industries there are long tail keywords reaching around $1000 per click.

You can also decide how much you want to spend each month and the adjust the budget based on the performance graph when an ad is performing extremely well you can  increase the ad spend on its increases the desire result. 

6. See the results laid out in an easy to understand format in         google ads :

Luckily google makes everything straight forward and easy to understand. Find out basic information like clicks impressions keyword budget etc. or get even more granular with google analytics integration. It allows you to see exactly how visitors are behaving on your website right down to what you they clicked where they went next and how long they are spending there.

7. Get quicker results than with S E O :

Search engine optimistaion is still the back bone of most highly visited sites. The post and pages you see on one page are not just well written with carefully research keywords, they're also on sites that have a massed a large number of back links overtime.

when you get started with google through your chance of leap frogging all the organic results on a search engine result pages grow exponentially and it grows easier too. There is no endless search for link that will bump your page up just a little bit. 

8. Build brand awareness :

when people hear google ads they think most driving traffic through pay per click ads on search engine results page. But google ads are more versatile than that. They can also be a great tool for building brand awareness something that research shows is what the highest performing marketers priortize.

Through the ad search network even if potential customer aren't clicking they see your brand, your Tagline what you offer and whatever else you can you use your copy and extensions to showcase and through the ads display network you can even priortise brand awareness by choosing to show your ad to more people. 

9. Earn more Conversions :

When google decides which ads get soon by browsing prospects. they take post clicking landing page experience into account.According to ad words support page but even to get your ads seen on google network you'll need a highly persausive post per click landing pages behind them. And you a build highly persausive post click landing pages you'll maximize ad spends because of two things in particular.

. Message Match

. Focused Design

10. Maximize ROI with different bidding strategies :

A persausive post click landing page built to appear google isn't only thing that will maximize you advertise with R O I. To help you reach specific marketing goals while draining your budget the least the ads team has created several different bidding strategies.

. C P C bidding : which google recommends if your goal is to 

drive your website traffic.

. CPM Bidding : Which stands for  " Cost per thousand viewable impressions " is what google recommends if you're trying to build brand awareness with the strategy you choose an amount of money 

you're willing to pay for 1,000 people to see your advertisement in full view. its only available on the googles display network not the search network.

. CPA Bidding :  Which google recommends advertiser use when they're focused on conversion like signups or purchases if your google is on action further down the funnel like a click or a conversions you can bid for that and google will cut down on spreading your ad to the masses and instead it shows it to people who will be more likely to Convert.

Why to Use Google ads ?

* The network has something for business of all sizes with different budgets and different advertising goals. Different target audience most of whom used google at least once in their life too find answers to problem. 

       " So in sea of seeming endless searches " 2+ trillion searches     

         done.

              Why wouldn't you drop a bucket in to see how much                          revenue could you bring up....

                      

                              

        

Video Ad Campaigns for Business.

                       Video Ad Campaigns :

     1. What does Video Ad marketing means ?

    Video Ads are the type of videos which will promote the products      of their brands in multiple streams to get a large engagement and        business to their products.

    If a photo’s worth a thousand words, then how much more                 valuable is video? That’s the basis of video marketing, a forward-       facing  marketing strategy that integrates engaging video into your     marketing campaigns.

   Video marketing can be used for everything from building                 customer rapport, to promoting your brand, services or products.      Additionally, video marketing can serve as a medium to present          how-to’s, promote customer testimonials, live-stream events and        deliver viral (entertaining) content.

     2. How Video Marketing works ?

      On the surface, the how of video marketing is pretty simple:              Your  brand creates videos that, in some way or another, promote        your company, drive sales, raise awareness of your products or          services, or engage your customers. In practice, it’s a little more        complicated. Like many of your marketing efforts, video                     marketing     is data driven, so you’ll want to monitor various             metrics and track customer engagement.

To develop your video marketing strategy, you’ll want to:

1.    Allocate resources. You’re going to need to designate some   budget for video – at the least, decent equipment, good editing   software, and a video marketing guru (or, better, team) – as well   as time to create it.
2.    Tell your stories. Storytelling has never been as important as it    is in video, so get brainstorming: What stories do you want to        tell? How will you tell them?
3.    Engage. It’s not enough to simply tell your stories; you must        engage your audience while you do so. How will you make          your stories interesting? What will hook your audience?
4.    Keep it short. There’s no set length for marketing videos     (although there are recommendations), but the general rule is          that  shorter is better. Be ruthless with your editing. Cut, cut, cut    out everything extraneous. Attention spans are short, so make        the best of what you get.
5.    Publish. Publish your videos far and wide – embedded in your    website, uploaded to Google-owned YouTube, and on all your     social media channels. Then, promote, promote, promote.
6.    Analyze. Track metrics and stats, to determine which videos        do  the best – and why.

    3. Key Advantages of Video Advertising ?

   Some marketers are caught in the conundrum of trying to decide        whether to embark on a video advertising campaign – or                    wondering    why they’re already doing it. Put simply, if you’re not    using video as part of your marketing strategy, you’ll be left               behind. Here are nine reasons :

    1. Your customers are watching more video : The statistics           prove that your target audience is watching video, which is                 probably the only benefit you need to hear:

• 92% of B2B prospects consume online video
• 4 billion videos are watched on YouTube every day
• About one-third of shoppers will purchase a product after viewing a video ad

   2. Video ads convert sales : The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.

3. People share video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.

4. Video ads do well among mobile users :The number of people watching videos on mobile devices continues its upward climb. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. The same isn’t true for those viewing the ad on a computer.

5. Video is an excellent format for informing and educating : Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.

6. Search engines love video : The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Distributing videos via social media, posting them on blogs and embedding them on your website increases the likelihood that your target audience will find you when searching for relevant information.

7. A video conveys huge amounts of information in a short time : You can say more in a shorter amount of time on video as compared to text. Video is more engaging to the senses, so it can convey more information by showing and telling at the same time.

8. Video tells your story better than other formats. The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.

9. Analytics are telling :The primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.

  4. What makes a great Video Ad ?

  A great video ad should, with a few exceptions, meet the following criteria:

1. It grabs the eye in the first few seconds.

In an increasingly busy online world, you must work hard to grab attentions. A video advert should use the first 3 precious seconds to draw your audience in with something inherently eye-catching.

2. It keeps viewers invested with an emotional core.

Your ad should offer something valuable, otherwise viewers won't waste their time. Appeal to their emotions — be entertaining, inspiring or educational.

3. It's tailored specifically to the audience.

One of the key benefits of video ads is how carefully you can target them. Make sure you're tailoring your content to your target audience's state of mind and stage in the marketing funnel.

3. It has a clear Call-to-Action.

Don't waste the goodwill you've built up. Make it clear what you want your viewers to do after watching your ad, and easy for them to do it. Encourage them get involved!

5. It's no longer than it needs to be.

Yes, these days a lot of successful ads are several minutes long. But they still need to be punchy and concise. Take as long as you need to communicate your message and no longer.

 Conclusion :
   

Video advertising is becoming more and more affordable and            widespread.  Video adoption grows partly because advances in          technology but also because  it’s easy to spread across the globe.        Making marketing videos for your business requires creativity and    knowledge of human psychology. The cocktail of these                      components  makes it possible to create real miracles of advertising    at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

 

    

PPC and its Strategies for Business.

                      PPC and its Strategies :

                     1. What does PPC Mean?

         "Pay-per-click "(PPC) advertising can be one of the most effective strategies to drive traffic, brand awareness, and —               most importantly — conversions. 

Voice search and automation, for example, are fundamentally shifting what PPC marketing strategies are most effective and the role of PPC advertising in an overall marketing strategy. 

                2. Try Google's Smart bidding features?

      In the second quarter of 2019, Google generated $32.6 billion in revenue from advertising, an increase of 16% over the previous year. 

 The drastic increase in revenue might have something to do with newer automatic advertising features like Google’s Smart Bidding. 

   There are four main types of Smart Bidding features:  

* Target CPA:

Uses historical data to find the optimal bid for each ad automatically 

* Target ROAS :

Predicts future conversions to set max CPC and improve ROI 

* Maximize Conversions :

Increase conversion rate by tailoring bids for every auction 

* Enhanced CPC : 

Automatically adjusts your manual bids for clicks that seem more likely to lead to a conversion (Limits on the type of campaigns)

"With Ad words smart bidding we are able to leverage the full potential of google bidding technology and have better understanding of synergies between generic and Brand Keywords"

       3. Don't forget about automation on other platform :

     Automation is kind of a big deal. From automakers to accounts payable, nearly every industry is getting a taste for automation.  And it’s driving profits:

In addition to Google’s Smart Bidding features, several other search and social platforms are jumping on the automation bandwagon.  

 Here are a few other automations try out :

 * Bing Automated Rules :

   Bing’s automated rules aren’t new (they were released in 2015). However, as AI and machine learning capabilities expand, they are getting more useful. 

Here are a few examples of what you can do with Bing automation: 

• Auto increase ad groups and keyword bids during busy holidays or special events 

Bing also has a “notify me when” feature that will send you an email when certain parameters are met— allowing you to make decisions based on the health of your entire strategy. 

 * Facebook Automated Rules :

    While Bing and Google work to balance automation and control, Facebook lets you go almost completely hands-off with Facebook automated ads. 

This feature creates multiple versions of your ads, suggests CTAs, tailors your audience, recommends bid adjustments, and will even maintain your ads for you. 

               4. Leverage ultra Specific Landing Pages :

    Landing pages are an indispensable part of PPC. And while many digital marketers are already using them, there are still plenty of folks using ads to direct users to category pages and (gasp!) even homepages.

Here’s the thing – landing pages increase conversions. 

In fact, companies that have between 10 and 15 landing pages see a 55% increase in leads. People are more likely to convert when the page they land on is hyper-relevant to what they want.

Plus, Google Ads rewards relevance, so the more aligned your ads and landing pages are, the less you pay per click.

Despite their effectiveness, nearly 44% of all B2B companies send the users to a homepage rather than a landing page. 

 5. Tips to create PPC marketing campaigns for Voice Search :

     By 2022, 50% of consumers will be using voice shopping, which some are calling v-commerce. (But let’s see if that sticks…) 

Tip #1 – Start by focusing on long-tail keywords in addition to standard key terms  

When users conduct voice searches, they tend to pose questions like:

  Ex : Near by coffee shops..

    You will get the details and routes for Coffee shop near by            your location..

  Users also tend to use more words when they search via voice than    when they type in a query.

Tip #2 – Target natural language to optimize your ads for voice searches. 

So users might type “burger joint in Rogers Park,” but in a verbal search, they’ll say, “Where can I find the best burger near me?”

Tip #3 – Optimize your ads for nearby landmarks.

Google experts state that using formulas such as “coffee shops near Millennium Park”, for example, will result in ads that are likely to be more successful.

Tip #4 – Focus on local best practices.

Nearly 58% of consumers are looking for local businesses with voice search. These searchers are primed to buy, which means higher conversion and click-through rates. 

Tip #5 – Make sure you use local ad extensions in Google.

This is very important especially for call extension, which allows searchers to access your phone number and call you quickly. 

Break outside of Google Box :

It is easy to fall in the trap of focusing on Google — they do dominate more than 90% of the search market, after all. 

Platforms like Quora, Reddit, and Amazon can all drive incredibly valuable traffic to your website. 

If you aren’t diversifying your strategy, there is a good chance you are missing out on revenue. 

Instead of dropping all your ad spend into Google’s bucket, it might be time to give paid ads on these other platforms a test. 

Amazon Paid Ads :

Google has a massive audience, however, searchers on the display network (and even search) aren’t necessarily ready to purchase.

That buyer intent is one of the key advantages to advertising on Amazon and can result in much higher click-through rates and more bang for your advertising dollars. 

Here is how Amazon ads work:

Searchers type a term into the search bar, for example, “portable laptop monitor,” and Amazon shows these ads at the top of the search results, above the organic results. 

The ads are very subtle, marked with just a small ad notification in the bottom right corner. 

Quora Paid Ads :

Quora is a question and answer site where users can pose just about any type of question —  from “What was the moment you realized your significant other didn’t care about you at all anymore?” to “How can I hire great freelance talent over mediocre ones?” 

It might not seem like a hotbed for conversions. 

Quora ads provide detailed targeting, a variety of ad formats, and plenty of data and analytics so you can ensure your ads are working. 

Reddit :

With more than 330 million users, Reddit is another unsung hero of the PPC world. Twenty-six percent of Redditors are Gen Z, and they are predominantly male. 

And, because conversations on Reddit are separated by topic into subreddits, it is much easier to target audiences you’re interested in reaching. 

The ads show up in Redditor’s feeds in a very natural way: 

Advertising on Reddit requires a special touch but can be incredibly lucrative when approached correctly.

     6. What does the Future Hold for PPC marketing :

    Some people will look at the shifting tides of pay-per-click marketing and claim that PPC is dying.

The rise of automation is likely to fuel that fire.

The truth is, PPC marketing is and will remain valuable — in fact, you could argue that the role of PPC marketers is becoming more valuable as automation increases.