Online Reputation Management
ORM Stands for Online Reputation Management Your online reputation is your image on the internet. online reputation management(ORM) is about improving or restoring your name or Your Brand's good standing. This is by countering Weakening or eliminating the negative material found on the internet - defeating it with more positive material to improving your Credibility and Customers` trust in you.
WHY ORM IS IMPORTANT TO YOUR BUSINESS?
Potential Customers changes purchases decisions When they see
bad reviews, negative blog posts and comments which can spread
in various channels such as in Search Engine results in and in
Social media networks. These can gravely affect your brand and your business. That's why it's important to have your online reputation monitored and have these negativities mitigated-While proactively building Positive Reputation.
STEPS TO FOLLOW:
Research and Analysis: Before we can start ORM efforts for Our business. we need to determine the current state of our online reputation. We have to conduct reputation and keyword research so that we know what customer things about our business.
Competitor Backlink Analysis: We have to do research to analyze our competition and their online reputation. We need to know where we stand alongside our competition as this also affects our online reputation.
Review Building: We need to get genuine customer reviews about our product, service, or business. These reviews are posted in authoritative Web Properties so that they are able to surpass negative reviews in search results. Our focus is to push down negative reviews and highlight positive comments about our business.
SMO PROFILE CREATION AND OPTIMIZATION:
we have to create social media accounts, particularly Facebook, Google Plus, and Linkedin. For Facebook, we can create a Personal profile or a business Page. We need to optimize accounts with page updates. by joining groups. and by participating in discussions. Customize social network account URL in accordance with branding initiatives.
POINTS TO REMEMBER :
. Improving the ranking of existing web pages with positive content.
. Genuine customer review posting
. Press releases and articles
. Blogging
. Social networking
. Requesting removal of unwanted content or Web Pages from
WebMasters
. Proactively responding to issues and criticisms before they
become difficult to control
CONCLUSION :