1. What Is Email Marketing?
"Email marketing" is the highly effective digital marketing strategy of sending emails to prospects and customers.
Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Email marketing has been around forever, and for good reason.
It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
2. How Email Marketing Works?
It's easy to set up and track an email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.
A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased recently.
Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.
3. How do I advertise via email?
Here are a few effective tips for advertising on emails:
Always ask for email addresses, as you should not send unsolicited messages Keep records of the registrations
Always give people an option to opt-out Show your privacy policy
Keep your email list secure :
Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool.
In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
And now is the time to include email marketing into your digital marketing strategy.
4. Strategies of Email Marketing ?
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
* Build Your Own List :
All you're going to do by sending an unsolicited email is turn off most of the people you were hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting in to receiving your emails.
* Follow the Law :
Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.
* Mix Up Your Messages :
Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.
*Respect Your Subscribers :
Treat your list well. Remember that the people you're communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
*Follow a Schedule :
Stick to a schedule if you're doing a newsletter. Sending out an email on the same day (or days) every week will help your subscribers know what to expect from you and when.
* Optimize for Mobile :
Studies by marketing analysts with the company Litmus have consistently found that just under half of all emails are opened on mobile devices.5 That means, if your email doesn't display correctly on mobile platforms, half of your audience is going to think you don't know how to properly craft an email.
5. Importance of Email Marketing:
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
6. Comparing different solutions for Email Marketing ?
There are several different emailing solutions to choose from. In order to choose one that’s relevant to your business, here are some questions to consider:
How many contacts do you have now and how many are you planning to gain in one year?
How many emails are you planning to send ?
What kinds of emails do you wish to send? Promotional, transactional, or both?
What’s your budget?
Another factor to take into consideration when comparing email services is scalability and the associated costs. When you start email marketing for your business, it’s likely that your contact list will be small – but ideally it will grow as time goes on.
While many providers have super cheap base plans for those with few contacts, be wary of how prices will increase with that provider as you gain more subscribers. This jump can be quite steep (as is the case with Mailchimp) and the last thing you want is to end up overpaying for email.
