Directory Submission Sites :
Directory Submission Sites With High DA & PA
listing sitesDirectory Submission Sites :
As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
Generally speaking, B2C companies have much lower price points than their B2B counterparts.
The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.
With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.
In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.
In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies.
Conclusion :
Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.
Choose a Platform There are a ton of e-commerce platforms currently available. Each one has it’s own set of advantages and disadvantages, including specialty markets, so make sure to do your research before selecting one. It will be hard to transition once you have your site setup. Some of the most popular platforms include Magento, WordPress, Shopify, and BigCommerce.
Register Your Domain If you can’t do so through your platform, you’ll need to purchase a web domain. Again, there a number of web hosts available so be diligent in your price comparisons.BlueHost is a very popular and affordable web hosting company that also registers domain names. Squarespace also has this capability.
Design Your Site Using your platform, design and create the basic layout of your site. You’ll want to consider what your selling and the aesthetic you’re aiming for. You may decide to use a template or theme provided by the platform rather than creating your own, just be sure it is consistent with your brand. You want your site to stand out and be recognizable as associated with your company specifically.
Post Products Once your site is designed and ready to go, be sure your have high quality product images and detailed product descriptions to post. You want to give customers a real idea of what they are getting when they buy your product, as one of the disadvantages of e-commerce is the inability to interact with a product prior to purchase.
3. Types of E- Commerce Models :
Electronic commerce can be classified into four main categories. The basis for this simple classification is the parties that are involved in the transactions. So the four basic electronic commerce models are as follows,
1. Business to Business :
This is Business to Business transactions. Here the companies are doing business with each other. The final consumer is not involved. So the online transactions only involve the manufacturers, wholesalers, retailers etc.
2. Business to Consumer :
Business to Consumer. Here the company will sell their goods and/or services directly to the consumer. The consumer can browse their websites and look at products, pictures, read reviews. Then they place their order and the company ships the goods directly to them.
3. Consumer to Consumer :
Consumer to consumer, where the consumers are in direct contact with each other. No company is involved. It helps people sell their personal goods and assets directly to an interested party. Usually, goods traded are cars, bikes, electronics etc. OLX, Quikr etc follow this model.
4. Consumer to Business :
This is the reverse of B2C, it is a consumer to business. So the consumer provides a good or some service to the company. Say for example an IT freelancer who demos and sells his software to a company. This would be a C2B transaction.
4. Advantages and Disadvantages of E- commerce ?
Advantages :
Electronic commerce also allows the customer and the business to be in touch directly, without any intermediaries. This allows for quick communication and transactions. It also gives a valuable personal touch.
The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility and international reach.
Availability. Aside from outages or scheduled maintenance, e-commerce sites are available 24x7, allowing visitors to browse and shop at any time.
Speed of access. While shoppers in a physical store can be slowed by crowds, e-commerce sites run quickly, which is determined by compute and bandwidth considerations on both consumer device and e-commerce site.
Wide availability. Amazon’s first slogan was “Earth’s Biggest Bookstore.” They could make this claim because they were an e-commerce site and not a physical store that had to stock each book on its shelves. E-commerce enables brands to make a wide array of products available, which are then shipped from a warehouse after a purchase is made.
Easy accessibility. Customers shopping a physical store may have a hard time determining which aisle a particular product is in. In e-commerce, visitors can browse product category pages and use the site search feature the find the product immediately.
International reach. By promoting the products With e-commerce, businesses can sell to any customer who can access the web. E-commerce has the potential to extend a business’ customer base globally.
Lower cost. Pure play e-commerce businesses avoid the cost associated with physical stores, such as rent, inventory and cashiers, although they may incur shipping and warehouse costs.
Personalization and product recommendations. E-commerce sites can track visitors’ browse, search and purchase history. They can leverage this data to present useful and personalized product recommendation.
# 1. Organic search is most often is the primary source of website traffic :
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market.
# 2. SEO builds Trust & credibility :
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search.
Many elements go into establishing authority regarding search engines like Google.
# 3. Good SEO also means a better user Experience :
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
# 4. Local SEO means Increased Engagement Traffic & Conversions :
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
# 5. SEO impacts the buying cycle :
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.
Using SEO tactics to relay your messaging for good deals, ground breaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.
It will also undoubtedly impact the buying cycle in a positive way when done right.
# 6. SEO best practices are always being updated :
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.
The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully,
# 7. Understanding SEO helps you to understand the Environment of the Web :
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.
But staying on top of SEO includes being in the loop for the major changes taking place for search.
Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
# 8. SEO is relatively cheap :
Sure, it costs money. All the best things do, right?
But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.
This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
# 9. It's a long term Strategy :
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
# 10. Its Quantifiable :
While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.
Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.
# 11. SEO brings new opportunities to light :
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.
Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.
# 12. If you are not on page 1 you are not winning the click :
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.
A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results.
Paid search marketing puts this model into practice, by allowing marketers to advertise on SERPs specifically through pay-per- click or pay-per-view means.
Now let’s dive in to how paid search marketing goes hand in hand with PPC advertising.
2. What is Pay Per Click (PPC) Advertising?
Pay-per-click or PPC advertising is a type of advertising where businesses pay a fee for each time that a user clicks on an ad. There are many different platforms that offer PPC advertising, including Facebook. However, in this post, we are going to focus on the most popular form of PPC advertising – paid search advertising.
Paid search advertising involves placing PPC ads on search engines like Google. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the business, the PPC ad will appear at the top of the page in their search query.
Remember, every time that a visitor clicks on your ad, you are paying the search engine a small fee. When you set up your PPC ad campaigns effectively, you will find that this fee is minimal because the visit is often worth more than you are paying for a click. In other words, you pay a small fee for the click, but the money you stand to gain on a sale is much more significant.
In the end, Google rewards advertisers who create relevant PPC ads that are strategically targeted to the right customers. The more relevant your ad campaigns, the less the search engine will charge you per click. The lower your cost-per-click, the more profit you will make from your PPC ad campaigns. That’s why it’s vital that small businesses are strategic about their ad campaigns and learn to manage these campaigns effectively.
3. How paid search works ?
Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword.
A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.
These auctions are what keeps the gears of PPC moving.
Auctions begin when someone searches for something on a search engine; if there are advertisers interested in showing ads related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers. The ads that win the auction then appear on the search engine results page.
To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.
Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.
4. Benefits of paid search Advertising for small business :
So why do you need PPC ads? There are many benefits of paid search advertising for small businesses like yours. Here are just a few:
1. PPC ads produce fast results.
Organic search engine optimization efforts take time. No matter how optimized your content is for the search engines, you won’t start to see results right away. On the other hand, PPC ads bring immediate traffic to your site from the search engines. This makes paid search advertising a great complementary tactic to help support your SEO efforts.
2. Paid search ads help you generate more qualified leads.
Another benefit of PPC ads is that they help small businesses bring in more leads to their website. More than that, the leads that are coming to your site from your PPC ads are more relevant. With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your brand. This means that the traffic you drive to your site from these ads is more qualified.
3. PPC ads provide measurable results.
Another benefit of paid search advertising is that it provides measurable results. You can clearly measure every aspect of your PPC ad campaigns including the number of clicks, the cost per click, and how many sales are coming from these clicks. This helps you make better use of your ad budget and find ways to improve your results over time.
4. Paid search advertising improves brand recognition.
PPC ads on Google can also help your business improve brand awareness over time. Not every search engine user is going to click on your ad when it appears in the search engine results. However, the more often they search for related industry keywords, the more often they will be exposed to your brand name and site link. This helps improve brand recognition and may result in a later sale.
5. It’s great for local search.
Many small businesses are targeting customers that are in close proximity to their location. The good news is that paid search advertising is a great way to target local traffic. When consumers use their mobile devices to search for stores nearby, they will see your PPC ads and be able to click on them for directions to your location. There is also a call option on mobile ads that allow the user to call your location right from the ad.
6. PPC ads are budget-friendly.
Though it may seem counter-intuitive because you are paying per ad click, paid search advertising can actually be budget-friendly. This makes it an ideal tactic for small businesses that are working with a limited budget. Since you are able to target specific types of consumers and measure every aspect of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI. You can set budget caps, and the search engines will not spend more than you tell them to.